The NFL is once again enlisting the services of PSA/DNA to authenticate game-used Super Bowl LII footballs, end zone pylons and even the coin used in the pre-game toss at midfield.
Prior to the game, a PSA/DNA representative will use synthetic DNA ink to mark about 100 footballs to be available for use in Sunday’s game between the Eagles and Patriots. The same treatment will be given to the pylons and coin. The nearly unnoticeable marks serve as a counterfeit deterrent and are virtually impossible to replicate. Only when illuminated with a specific laser frequency do the marks completely reveal themselves.
PSA/DNA has been involved in the Super Bowl football authentication for over ten years.
Counterfeiters will have a very tough time trying to duplicate the synthetic DNA technology. Company officials say each marking has only a 1-in-33 trillion chance of being accurately reproduced.
“PSA/DNA’s proprietary technology enables us to stay one big step ahead of the counterfeiters,” said PSA/DNA Vice President Steve Sloan. “There’s no bigger game on the planet than the Super Bowl,” Sloan added, “and nothing gets you closer to the action on the field than a game-used item.”
Following Super Bowl 52, a portion of the PSA/DNA-authenticated items will be auctioned off on www.nflauction.nfl.com to benefit the NFL and various team charities. The remaining items will be split between the Patriots and Eagles organizations.