• Home
  • About Us
    • Contact Us
    • Get Sports Collectors Daily via EMail
    • Advertise with SC Daily
    • Write for Sports Collectors Daily
    • Write About Your Sports Collection
    • Where Can I Sell My Baseball Cards?
  • Hot on Ebay
    • Most Watched Baseball Cards
      • 50 Hottest Baseball Hobby Boxes
      • Unopened Sports Card Boxes, Packs
      • 75 Most Watched Bowman Chrome Cards
      • Most Watched Vintage Baseball Card Sets
      • Babe Ruth Cards
      • Hank Aaron Cards
      • Mickey Mantle Cards
      • Willie Mays Cards
      • Nolan Ryan Cards
      • T206 Cards
      • Goudey Cards
      • 1952 Topps Cards
    • Most Watched Basketball
      • Top 100 Most Watched Basketball Rookie Cards
      • 100 Hottest 2020-21 NBA Rookie Cards
      • 100 Hottest 2019-20 NBA Rookie Cards
        • Zion Williamson Rookie Cards
        • Ja Morant Rookie Cards
      • Top Prizm Basketball Auctions
      • Luka Doncic Rookie Cards
      • LeBron James Rookie Cards
      • Michael Jordan Cards
      • Kobe Bryant Cards
      • National Treasures Cards (all sports)
    • Most Watched Football Cards
      • Most Watched Football Rookie Card Auctions
      • Most Watched 2020 NFL Rookie Card Auctions
      • Patrick Mahomes Rookie Cards
    • Most Watched Hockey Cards
      • Top 100 Most Watched Hockey Rookie Cards
      • Most Watched 2019-20 Hockey Rookie Cards
      • Connor McDavid Cards
      • Bobby Orr Cards
    • Most Watched Soccer Cards
    • Most Watched Golf Cards
    • Most Watched Rookie Cards
    • Most Watched PSA 10 Cards
    • Most Watched 1 of 1 Cards
    • Most Watched Memorabilia
    • Most Watched Racing Cards
    • Most Watched Autographs
  • Ending Soon on Ebay
    • Baseball Cards
    • Basketball Cards
    • Football Cards
    • Hockey Cards
    • Golf Cards
    • Vintage Sports Memorabilia
  • Lelands

Sports Collectors Daily

Sports collecting news - Sports cards and sports memorabilia industry news.

Our articles may contain affiliate links. If you click one and make a purchase, we may receive a commission.  It helps keep us afloat!

  • Sports Memorabilia News
    • Barnebys Sports Auction Highlights
  • Sports Card News
    • Modern Sports Card News
      • New Sports Card Release Calendar
      • Shop Talk
    • Vintage Sports Card News
      • Affordable Vintage Cards, Collectibles
      • Old Baseball Card Sets
      • Old Basketball Card Sets
      • Old Football Card Sets
      • Old Hockey Card Sets
      • Vintage Pack Facts
  • Business/Industry News
    • Sports Memorabilia Business News
    • Sports Memorabilia Industry News
    • Hobby Shops Selling, Breaking Online During COVID-19
  • Around The Hobby
    • Editor’s Blog
    • David Cycleback’s Identification and Authentication Advice
  • Popular Stories
  • Sell Your Cards
You are here: Home / Business/Industry News / Sports Memorabilia Industry News / Study Explores Why Millennials, Gen Z Have Fallen Hard for Sports Cards
Mile High Card Co.

Study Explores Why Millennials, Gen Z Have Fallen Hard for Sports Cards

December 27, 2020 By Lyell Marks

The resurgence of sports cards has led to a variety of theories as to why collecting is suddenly trending up again. Team Whistle, which creates content for the sports entertainment audience, recently drilled down into the numbers to see what type of insights they would yield.

Globally, Team Whistle garners more than 4.2 billion views and has collaborated with professional athletes and celebrities that include Dwayne Wade and Steph Curry. Using a proprietary tool called “Whistle Wise,” the company has been able to leverage research to unveil the latest trends in the sports entertainment industry, which includes the rapidly evolving world of sports cards.

Crunching the Numbers

One of the focuses of Team Whistle’s research within the sports card industry was quantifying younger generation’s interest in the hobby–specially Gen Z (college age and younger) and Millennials (those age 24-39) who haven’t historically flocked to sports cards. In November, they released statistics from their study, which primarily focused on collectors ages 13-39.

While this was traditionally a demographic that turned away from sports cards during these years, the numbers gathered by Team Whistle are indicating a sudden pivot in consumer behavior. With many Gen Z and Millennials home due to COVID-19, 81% of those surveyed have found more time for hobbies such as sports cards.

A total of 73% of 13-39-year-olds have spent money on a hobby during October, as live events such as concerts and sporting events are no longer an option for many fans. Furthermore, 85% of all Team Whistle fans are interested in sports cards and collecting.

What’s driving these numbers? Team Whistle’s Research and Insights Manager Tommy Walters points to these types of hobbies as being a form of comfort during uncomfortable times.

“Comfort seems to be the driving force,” said Walters. “20% of Gen Z and Millennials are spending more time on sports cards because they don’t have the traditional social outlets during COVID-19 that provide comfort.”

When asked what hobby specifically provided the most comfort, 50% of Team Whistle fans said sports cards. This was a higher percentage than any other hobby surveyed, including Pokemon, Yugioh, comic books, board games, old video games and cartoons.

Changing the Channel

These generations specifically are also turning to social media more than ever to consume their hobby-related content. Four out of every five Team Whistle fans surveyed prefer watching content on social media, as cable doesn’t always provide these outlets for sports cards fans.

To address this need in the market, Team Whistle has also launched a new cross-platform series called “Card Clout” that features DJ Skee and other celebrity collectors. The show recently featured Deshaun Watson. 

The show is filmed in “Cards and Coffee” in Hollywood, CA. The 25,000 square-foot store aims to modernize the traditional brick and mortar shop.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • Facebook Messenger

Related Stories:

DJ Skee Launching “Sports Card Minute” Radio Segment Deshaun Watson Rookie Cards May Become 2017 Gold Standard “The Best Week of My Life”: Gary V’s National Video StarStock Raises $1.3 Million in Seed Money from Kevin Durant, Other Investors Gretzky Rookie Card Sells for $1.29 Million Most Expensive Sports Memorabilia of 2020 Plans for 2020 Industry Summit Still in Place Baseball Card Collecting in the Weirdest Season of All Notes: Robert Superfractor Pulled; New Hall of Fame Book; Sports Museum Founder Dies, More 2020 Sports Collecting Year in Review
Lyell Marks

About Lyell Marks

A former college baseball beat writer, Lyell has written for a variety of print and online publications. He was one of the first wave of contributing writers for Bleacher Report. In his free time, Lyell loves talking baseball, playing golf, and adding to his Buster Posey collection. He can be reached at [email protected].

Filed Under: Popular Stories, Sports Memorabilia Industry News Tagged With: Cards and Coffee, Deshaun Watson, DJ Skee, Gary Vaynerchuk, sports card market, Team Whistle

Our articles may contain affiliate links. When you click one and make a purchase, we receive a commission.  The revenue is what helps keep SC Daily afloat!

What\
  • Football
  • Basketball
  • Baseball
  • Hockey

Bargain Corner

  • Michael Jordan Cards Under $5
  • Mickey Mantle Cards Under $100
  • Graded T206 Cards Under $75
  • Pre-1980 Graded Baseball Cards $5 and Less
  • Pre-1985 Graded Football Cards $5 and Less
  • Pre-1980 Graded Basketball Cards Under $10
  • Pre-1990 Graded Hockey Cards $5 and Less
  • Complete Sets Under $10 with Free Shipping
  • Baseball Hall of Famers for $5 or Less
  • Football Hall of Famers for $5 or Less
  • Hobby Boxes Under $30
  • Pre-1986 Rookie Cards Under $1

RSS Auction Report

  • Steve Novella Offers PSA Graded Football, Basketball, Baseball & Autographed Cards Ending January 19-21, 2021
  • CollectibleXchange February 2021 Auction Preview – Register Now
  • Heritage Auctions Modern Sports Cards Catalog Auction – Ends February 4, 2021


Categories

  • Around the Hobby
  • Business/Industry News
    • Sports Memorabilia Business News
    • Sports Memorabilia Industry News
  • David Cycleback's Identification and Authentication Advice
  • Editor's Blog
  • Hobby Shop Talk
  • National Sports Collectors Convention
  • Popular Stories
  • Rich Klein's Ramblings
  • Sports Card News
    • Modern Sports Card News
      • New Sports Card Release Calendar
    • Vintage Sports Card News
      • Old Baseball Card Sets
      • Old Basketball Card Sets
      • Old Football Card Sets
      • Old Hockey Card Sets
      • Vintage Pack Facts
  • Sports Memorabilia News

Sponsor Links

  • Sports Card Forum
  • Buying Vintage Sports Cards
  • Game Used Jerseys
  • 1952 Topps Baseball
  • Championship Rings For Sale
  • Vintage Basketball Cards
  • NBA Signed Items
  • Signed Sports Memorabilia
  • UFC Memorabilia
  • Autographed Baseballs
  • NASCAR Autographs
  • Vintage Graded Baseball Cards
  • Player Pictures
  • Vintage Football Cards
  • Sports Card Boxes
  • Sports Collectors Store

Pages

  • 100 Hottest 2019-20 NBA Rookie Cards
  • 100 Hottest UFC Trading Cards
  • 100 Most Watched Golf Trading Cards on eBay
  • 100 Most Watched Graded Rookie Cards for Sale on eBay
  • 100 Most Watched Wrestling Trading Cards on eBay
  • 20 Hottest Barry Sanders Football Cards
  • 2016 Cubs Replica Championship Rings Don’t Cost a Fortune
  • 2017 Topps Definitive Collection Box Breaks, Most Watched
  • 2019 Toronto Raptors NBA Championship Memorabilia Guide
  • 2019 US Women’s World Cup Apparel, Merchandise, Memorabilia Guide
  • 50 Hottest Baseball Hobby Boxes at Auction on eBay
  • 50 Hottest Kareem Hunt Rookie Cards
  • 50 Most Watched Kevin Durant Auctions on eBay
  • 75 Most Watched Bowman Chrome Cards
  • 8 Types of Kobe Bryant Collectibles to Remember Him By
  • Aaron Judge Game Used Memorabilia Inventory Growing
  • About Us/Contact/Advertise
    • Advertise with SC Daily
    • Contact Us
    • Get Sports Collectors Daily via EMail
  • Affordable Vintage Sports Cards and Collectibles
  • Barnebys Sports Memorabilia Auctions
  • Baseball Card Auctions on eBay Ending Soon
  • Basketball Card Auctions on eBay Ending Soon
  • Best Derek Jeter Baseball Cards on eBay
  • Best Display Cabinets for Sports Memorabilia
  • Best Joey Votto Rookie Cards
  • Best Pascal Siakam Rookie Cards
  • Chiefs Super Bowl Champs Memorabilia Hits the Market
  • Current Most Watched Baseball Cards on eBay
  • Dale Murphy Rookie Card Remains Popular, Affordable
  • Eagles Super Bowl Champions Memorabilia Guide
  • Fanatics Under Wraps 2017 Next Level Edition Autographed Baseballs
  • Football Card Auctions on eBay Ending Soon
  • Frank Gore Rookie Cards Get No Respect
  • Gardner Minshew Rookie Cards Heat Up as Fun-Loving Rookie Shows His Ability
  • Great Gifts for Cubs Fans
  • Guide to 2018-19 Clemson Tigers National Championship Memorabilia
  • Guide to Houston Astros Championship Memorabilia
  • Guide to LSU National Championship Merchandise, Memorabilia
  • Guide to Nationals World Series Champs Memorabilia, Merchandise
  • Guide to St. Louis Blues Stanley Cup Champions Merchandise, Memorabilia
  • Guide to Vegas Golden Knights Stanley Cup Memorabilia
  • Hank Aaron Cards on eBay
  • Henrik Lundqvist Rookie Cards a Strong Long-Term Play
  • Hockey Card Auctions Ending Soon on eBay
  • Hottest 2019 Baseball Rookie Cards
  • Hottest 2019 NFL Rookie Cards on eBay
  • Hottest Chicago Bulls Memorabilia Auctions on eBay
  • Hottest Devin Booker Rookie Cards as Suns Star Piles Up Points
  • Hottest Kyle Lewis Rookie Cards on eBay
  • Hottest Lonzo Ball Rookie Cards on eBay
  • Hottest Panini National Treasures Cards on eBay
  • Hottest Panini World Cup Stickers on eBay
  • Hottest Pokémon Card Auctions on eBay
  • Hottest PSA 10 Cards for Sale on eBay
  • Hottest Topps Living Set Auctions on eBay
  • Hottest Topps NOW Cards on eBay
  • Hottest Xander Bogaerts Rookie Cards
  • LeBron James Lakers Jerseys Already Available
  • Links
  • Mickey Mantle Cards on eBay
  • Most Popular Bobbleheads on eBay
  • Most Popular Mark McGwire Rookie Card Auctions on eBay
  • Most Watched 1/1 Cards on eBay
  • Most Watched Basketball Cards on eBay
  • Most Watched Complete Baseball Card Sets at Auction on eBay
  • Most Watched Football Cards on eBay
  • Most Watched Football Rookie Card Auctions
  • Most Watched Goudey Baseball Cards on eBay
  • Most Watched Hockey Cards on eBay
  • Most Watched Kobe Bryant Basketball Card Auctions on eBay
  • Most Watched Racing Cards on eBay
  • Most Watched Soccer Cards for Sale on eBay
  • Most Watched Sports Autographs on eBay
  • Most Watched Sports Jerseys on eBay
  • Most Watched Topps Project 2020 Auctions on eBay
  • Most Watched Unopened Sports Card Boxes, Packs on eBay
  • Most Watched Vintage Sports Memorabilia on eBay
  • Nick Bosa Rookie Cards Getting Collectors’ Attention
  • Patriots Super Bowl 51 Champions Merchandise
  • Ryne Sandberg Rookie Cards, Minor League Issues Still Collector Favorites
  • Selling Sports Cards on eBay for Cash
  • Sports Memorabilia Auctions Ending Soon on eBay
  • Terms and Conditions
  • Test
  • The 2013 Bowman Chrome Draft Kris Bryant Auto Saga: A Timeline
  • Tony Gwynn Rookie Cards Recall “The Best Hitter Since Ted”
  • Top 100 Most Watched Baseball Rookie Cards on eBay
  • Top 100 Most Watched Basketball Rookie Cards for Sale on eBay
  • Top 100 Most Watched Hockey Rookie Card Auctions
  • Top Authenticated Vintage Unopened Sports Card Boxes, Packs on eBay
  • Top Selling Patriots Super Bowl Championship Items
  • Upper Deck Authenticated Autographs Remain Popular, Accessible
  • Vintage Sports Memorabilia on eBay Ending Soon
  • Wade Boggs Rookie Cards Still a Collector Favorite
  • What’s Hot on eBay
  • What’s It Worth
  • Where Can I Sell My Baseball Cards?
  • Where to Buy the Anthony Fauci Topps Baseball Card
  • Write About Your Sports Collection
  • Write for Sports Collectors Daily

Copyright © 2021 SportsCollectorsDaily.com | Genesis Web Design by Wickam Group