Steiner Sports has landed a marketing deal with the University of Alabama that will include game-worn memorabilia and even photo rights.
The University of Alabama is the latest sports entity to sign a marketing deal with Steiner Sports.
The partnership between the Southeastern Conference school and the memorabilia company will include rights for Steiner to market Bama’s game used equipment and uniforms, photographs and game day experiences. Steiner Sports also obtained photography rights to Crimson Tide football.
Alabama’s football heritage dates back decades, with the Tide owning 12 national champonships and names such as Bear Bryant, Ken Stabler and Joe Namath on the alumni list. This year’s team is in the hunt for another NCAA title.
"There are only a handful of collegiate programs that can be considered household names, and Alabama is certainly one of them," said Steiner’s Diretor of Collegiate Partnerships Pete Kelly. "The school is rich in tradition and history, and has one of the most passionate fan bases I have ever seen."
The game-used gear will include helmets, jerseys and footballs. The other memorabilia includes Ticket Collage reprints featuring Alabama’s greatest game, autographed collectibles featuring the Crimson Tide’s top all-time players, a 1979 Team Reunion Series, and archive photos.
"We are extremely excited about our partnership with Steiner Sports and CBSC," said Brad Hattendorf, director, University Relations – South East Region in making the announcement. "This will give our fans a tremendous opportunity to receive one of a kind memorabilia from the leaders in their industry."
Steiner Sports also has partnerships with the New York Yankees, Boston Red Sox, Dallas Cowboys, Notre Dame and Syracuse University.