Lelands landed a sweet deal through its partnership with the Pittsburgh Steelers that has led to an auction of some iconic jerseys from the past. Not only was the company chosen to sell game-used memorabilia, they’re also getting the benefit of having an iconic professional sports franchise tout their efforts.
Local TV stations and other media were in attendance for a news conference conducted by the Steelers this week at Heinz Field where jerseys worn by Franco Harris, Terry Bradshaw, L.C. Greenwood, Mel Blount, Rocky Bleier and other former greats were on display.
Years ago, few teams had the foresight to save jerseys for the long haul, but those 1970s Steelers shirts have been in storage since coach Chuck Noll led the franchise to four Super Bowl championships. There are even a few 1960s jerseys in the auction. Bidding for Bradshaw’s road #12 jersey tops bidding so far at over $34,000.
“Everybody has their favorite, but if you look at the totality of the market, it’s the Bradshaw,” Evans said. “There are very, very few authentic Terry Bradshaw jerseys.”
Each of the items sold in the auction comes with a letter of authenticity from the Steelers but Lelands also photo-matched them just to be certain.
The auction will benefit the Chuck Noll Foundation for Brain Injury Research.
You can watch coverage via KDKA-TV below.