Walk into a card shop and feel like you’re intruding? It’s not the case at one Illinois shop, where "trade nights" are keeping kids–and adults–interested.
It’s not enough to open the doors and hope people come in and buy your unopened wax boxes and plastic sheets.
Last spring, we chronicled the opening of one new southern Illinois sports card shop. They’re using promotions to bring in customers and keep others coming back. One recent trading night brought collectors from nearby towns in for some fun.