PSA is adding a new security hologram to its ‘flips’, the red and white insert labels used in its card, ticket and pack holders. The hologram will be embedded in the face of every encapsulated label, according to PSA President Joe Orlando.
The hologram will be actually part of the paper, similar to the feature already used on PSA/DNA autograph certificates and letters. The hologram appears on the base of each insert label and is centered with the PSA name at the top of the label.
“Over the past few years, our company has spent a lot of time revamping and improving the security features used in our various services,” Orlando said. “From the embedded hologram technology used in our PSA/DNA COAs and LOAs to the complete overhaul of our PSA trading card holders to our most recent addition on the PSA certification labels, this multi-year project has gone extremely well. The reaction from the hobby has been tremendous.”
In 2013, PSA introduced a newly designed holder aimed at keeping scam artists from attempting to crack cases, replace graded cards with an inferior examples and re-sealing them.
“We take this part of our job very seriously. I can say, without any doubt, that the security features used on our products are the best they have ever been. As time goes on, it is imperative that we continue to look for ways to enhance our products in order to combat unscrupulous individuals who look to harm our customers,” Orlando stated.
Since 1991, PSA has examined and certified more than 24 million trading cards, autographs and other entertainment and sports memorabilia with an estimated combined value of more than $1 billion.