If you’re a basketball fan, you have that poster. You know, the one with your favorite player dunking over a helpless opponent.
The term is “posterize.” The image is so iconic, it deserves to be on a fan’s wall.
In the words of sportscaster Ernie Johnson Jr., posterizing occurs “when a ferocious dunk leaves a defender wishing he had not been in the picture.”
A poster is nice, but how about an entire book devoted to legendary dunks?
That is the ambitious vision of Power Moves Publishing, which is hoping to publish Posterized, a 14-inch by 19-inch hardback book featuring some of pro basketball’s greatest dunks. At that size and with a weight of over 10 pounds, Power Moves says it will be the largest basketball photography book ever published. They’re also hoping collectors can lead them to some rare photographs that can be used.
The book, which will be limited to 5,000 hardback copies, will feature stories and interviews from NBA greats, sports historians, photographers and fans. And of course, the photos. There will be at least 150 photographs Power Moves Publishing said in a news release.
“The genesis of Posterized came from a collective passion for basketball and iconic sports photography, along with the joint belief that poster dunks transcend teams, titles, and stats, to reveal the competitive fire inside players on each end of the play,” the company wrote in its release. “Posterized celebrates the unique electricity of these clashes among titans, immortalized moments where two players are bringing their best, captured for eternity in ultra-high resolution.”
Some of the featured players in the book are Kareem Abdul-Jabbar, Carmelo Anthony, Charles Barkley, Kobe Bryant, Kevin Durant, Julius Erving, Kevin Garnett, Allen Iverson, LeBron James, Michael Jordan, Tracy McGrady, Yao Ming, Hakeem Olajuwon, Shaquille O’Neal, Scottie Pippen, Dwyane Wade and James Worthy.
The book’s publication is moving forward with the blessing of the NBA, according to Power Moves Publishing, and photos for the publication will be drawn from image archives and the files of several notable courtside photographers including Nathaniel Butler, Andrew Bernstein, John McDonough and Dick Raphael.
Kevin Durant dunk courtesy Andrew D. Bernstein / GettyPower Moves Publishing began a Kickstarter campaign last week and hopes to raise $250,000 to produce the first edition of the book. There is an “all-or-nothing” deadline of Nov. 20, meaning that the project will only be funded if it reaches its goal. Donors are only charged if the goal is met.
Donations have already exceeded $6,100.
Part of the money raised will go toward finding rare photos in private collections and elsewhere that might be used.
“There are countless other legendary poster dunks currently languishing in local news archives and private collections,” the campaign states. “Your support of our Kickstarter campaign helps us dig deep into these archives and unearth treasures for the book, while ensuring all photographers receive an equitable licensing arrangement.”
There are several tiers of donations, ranging from $25 to $400, Donors will have the opportunity to own hardback and/or digital copies of the book, depending on how much is pledged. The more one commits, the more they will receive, including a 2-inch enamel pin, a logo hoodie, a digital copy of the book and the hardback version.
A person must pledge at least $50 to receive a digital copy of the book.
There is also an exclusive Players Club Tier, limited to NBA and ABA players. For a $1,000 pledge, they received two first edition books — one to keep and one to autograph. The signed copy will be wrapped in gold and hand-delivered to the featured defender. For example, Scottie Pippen could send a copy to Patrick Ewing, commemorating his memorable slam against the Knicks’ center. Ewing did not appreciate it then; it’s probably unlikely he’d appreciate it now.
But it’s a great in-your-face idea.
You can see all of the tiers here.
Or, if you just believe in the project and do not want any rewards, the Kickstarter campaign is also accepting $10 donations.
Todd Albright founded Power Moves Publishing in April and is the CEO and creative and editorial director.
Albright, whose 6-foot-4 height could qualify him as an NBA guard, has been the director of creative operations at Los Angeles-based Flim Flam Productions since 1996, has dabbled in original music and has been a freelance digital content creator for New York-based GNAH Studios for 3½ years.
Albright co-wrote and edited the 2017 documentary, “From the Ground Up: How the Tea Party Changed America” which starred Kelsey Grammer. He also has directed several short films.
The other members of Power Moves Publishing are James Walsh, the president and CEO of Cutting Edge Gamer in Austin, Texas; and Krista Friebaum, a publicist and co-founder of Serious Business, a “boutique” communications agency in New York.
Albright’s goals are clear on his LinkedIn Page.
“My intent is to seed the world with unique ideas, original content, and evolutionary products, and to bring positive change to the culture,” he writes. “Also, to dunk on my younger son when he is of age.”
Albright and his partners are hoping for a publishing slam dunk.