Upper Deck has a new trading card deal. The company announced an exclusive partnership with the Professional Fighters League on Wednesday, one that includes both digital and physical card products and a multi-year deal for memorabilia as well.
The mixed martial arts organization has fighters that compete in a regular season, post-season, and championship format, rather than year-round. The league is in its third season. Its 2021 roster includes 60 fighters competing across six weight classes.
PFL products from Upper Deck will feature the league’s top fighters including Kayla Harrison, Anthony Pettis, Rory MacDonald, Ray Cooper III, Fabrico Werdum, as well as three-division boxing champion Claressa Shields, who made her PFL debut with a TKO in the third round of her matchup against Brittney Elkin.
The first PFL cards will arrive this Friday through Upper Deck e-Pack program. . The first PFL card will commemorate Shields’ MMA debut on June 10, and will launch as part of Upper Deck’s Game Dated Moments (GDM) program, where fans can purchase exclusive cards of top highlights, available on www.UpperDeckEpack.com. Gold and silver variants of Claressa‘s inaugural GDM card will be randomly inserted into select packs as a bonus second card.
Additional PFL collectibles are expected to release in 2022 and will be available in hobby shops.
“Professional Fighters League is excited to partner with Upper Deck to provide MMA fans with unique collectibles of their favorite fighters as they work toward their goal of becoming a world champion,” said PFL CEO, Peter Murray, in a news release. “These will be the first cards of their kind to showcase MMA superstars and will highlight some of the best moments of our world-class athletes.”
“We’re thrilled to collaborate with PFL and to offer new and innovative products to professional fighting fans everywhere,” statedUpper Deck Sports Brand Manager Paul Zickler. “We look forward to building a long-lasting relationship with the PFL for years to come.”
All PFL 2021 Season events are shown live in primetime on ESPN2/ESPN+ in the U.S. (typically on Thursdays), as well as on broadcast and streaming outlets in 160 countries worldwide.