Launched last year, one of the hobby’s newest and best resources for researching prices for sports memorabilia has quickly become the ‘go-to’ site for collecting research. PriceRealized.com is the first and only comprehensive price database and research service covering just anything sold through major sports auction houses.
The website is, as Forbes Magazine calls it, “the labor-of-love project” of Gary and Jeremy Cypres, a father-and-son team of long-time collectors. Serious hobbyists know Gary as the owner of one of the country’s best collections of sports memorabilia, who has much of it on display inside the appointment-only Sports Museum of Los Angeles.
Price Realized offers pricing data from major auction houses going back to the 1990s. Membership enables collectors to research items’ history before in some cases making purchases in the millions of dollars. It took the Cypres duo some 30 months to complete the cataloguing process.
Subscribers can research past auction prices realized, view historical images and read past item descriptions. The site will help subscribers determine how much they should pay for a piece of memorabilia, how much their memorabilia is worth, and how many of the same or similar pieces exist. Additionally, subscribers can determine how particular pieces of memorabilia have fared as an investment over time.
The ever-growing database of auction lots sold at auction during the past 20-plus years includes items from all major sports ranging from baseball and basketball to horse and auto racing.
Forbes.com talked with the founders about the venture and its impact on the hobby in this story.