New England Patriots owner Robert Kraft has six Super Bowl rings in his collection. He’s willing to sell one of them for a good cause.
Kraft is auctioning off the ring from Super Bowl LI, the greatest comeback game in Super Bowl history and the first overtime contest in the history of the event.
Proceeds from the sale will benefit All In Challenge, a charity that raises money to feed people in need.
Not only will the winner receive the 5.1-carat ring, which was created in white gold by the Jostens jewelry company, the top bidder will get a personal audience with Kraft in his office at Gillette Stadium in Foxborough, Massachusetts. The top bidder will be flown into Boston on Kraft’s private plane if that person does not live within driving distance of the field.
Super Bowl LI was memorable because the Patriots seemed to be dead in the water with 6:04 left in the third quarter, trailing 28-3 to the Atlanta Falcons. New England would erase that deficit and rallied for a 34-28 overtime victory on Feb. 5, 2017.
That was Kraft’s fifth Super Bowl victory, and he’d get another one in 2019 when the Patriots defeated the Los Angeles Rams. Kraft, hoping to raise cash for charity, settled on the ring as the perfect item to generate money.
“What could I do that would be special? I’ve been thinking about it for weeks,” Kraft said in a video posted on social media. “I finally thought about our experience in Super Bowl LI against the Atlanta Falcons. We were down 28-3 and had 99.6% (odds) to lose. And we came back, and we won.
“And I thought about what is going on at this time and wanted to give something of extreme value in support of our health care workers. So I thought it would be good to give this ring, our fifth Super Bowl win, because it showed how we came back.”
The All In Challenge was started by Fanatics founder Michael Rubin on on April 14. Auction winnings will be divided between Meals on Wheels, No Kid Hungry and America’s Food Fund to benefit World Central Kitchen and Feeding America.