If you’re a movie buff who gravitates toward screenplays from the 1940s, then ‘film noir’ is a recognizable term. It’s a phrase associated with a low-key, black-and-white visual style that was used in such genres as gangster films and gothic romances.
Panini America calls its new 2014-15 Noir Basketball brand “mysterious,” as this late addition high-end, short-printed NBA product was moved up and will be released on September 16. Panini says it was initially going to serve as the second and final international-only release of the 2014-15 NBA product season. Now, they say a “limited amount” will be made available to U.S. distributors. True to ‘noir’ style, will be plenty of black-and-white to accompany the normal batch of color cards.
Every 12-card box of Noir Basketball will contain seven autograph or memorabilia cards. The autographs will be hard-signed, and subsets like the Autograph Patch (for rookies, numbered to 99) and Autograph Prime (for current stars and legends) will include cards in color and black-and-white versions.
There is no word yet on a per box cost.
The Spotlight Signatures insert will feature autographs signed in what Panini calls “paint pen.”
Panini is also touting jumbo game-worn swatches from the 2014-15 Chinese New Year celebration, when the Houston Rockets and eventual NBA champion Golden State Warriors wore specially themed uniforms during parts of February and March.
Panini is not going into great detail about the product, other than photo examples, but perhaps that goes back to the mystique of film noir.