Their trading card products have had swatches for years but Panini America is now in the business of selling complete game-worn jerseys and other memorabilia. The Dallas-based company has joined forces with the hometown Dallas Mavericks on a multi-year marketing and game-worn memorabilia agreement.
In addition to game used gear the Mavs will work with Panini Authentic (www.paniniauthentic.com) to sell unique Limited Edition Championship memorabilia from the 2011 NBA Finals games played at American Airlines Center and promote Panini America NBA trading cards.
Jerseys from the team’s Christmas Day championship banner unveiling were the first to hit the company’s website at prices ranging from $1,000 to $7,000 for the home white donned by Dirk Nowitzki.
The partnership represents the first team memorabilia deal for Panini Authentic.
“We are pleased to announce the partnership with the Dallas Mavericks and our Panini Authentic group to bring Mavericks Championship memorabilia and 2011-12 game-worn uniforms to collectors and Dallas Mavericks fans,” said Panini America CEO Mark Warsop.
“We were impressed with Panini Authentic’s commitment to authenticity and their ability to reach our most avid fans to deliver our game-worn memorabilia,” said Dallas Mavericks Owner Mark Cuban. “Our fans should be excited to have access to these exclusive items. We look forward to a great partnership with Panini.”