For the first time since the fall of 2014, NASCAR will have a trading card partner.
Panini America CEO Mark Warsop announced Tuesday night at the Industry Summit in Hawaii that the company had reached an agreement to produce NASCAR-licensed cards beginning with the current season.
NASCAR has been searching for a licensee since Press Pass went out of business in January of last year.
Warsop said Panini had been in discussions with NASCAR officials for “many months.”
The 2016 season is underway and Warsop indicated only four products would be released this season including Prizm, Certified and National Treasures along with a newly labeled “Torq
ue” product. He said the company would review its program throughout the year. No specific release dates were given.
Panini has never produced racing cards in the United States but holds the exclusive NBA license and will have the sole NFL trading card contract beginning this spring.
Panini also announced it would be releasing a Flawless product for FIFA soccer later this year, likely the most expensive soccer trading card product ever produced.
They also previewed plans for ‘Donruss Optic’, a glossy-type version of the brand that will be used in baseball, football and basketball products.
Related Stories:
Panini NASCAR Cards Coming This Summer
Panini Soccer Stickers=Big Business
Cleat Cards Coming to Panini Flawless Soccer
Panini Has Party Planned for Prolific Product Purchasers
Andrew Luck Signs Autograph Deal with Panini
Panini Signs Manziel; Signed Cards to Appear in Score Football
Panini Signs NBA Newcomers to Card Deals
41 Players Set for NFL Rookie Premiere
International Expansion: Topps Brings Premier League Into NOW Program
Leonard Fournette Signs Autograph, Memorabilia Deal with Panini
Bottom Mobile
