Panini America has signed a multi-year trading card deal with EuroLeague Basketball.
The first EuroLeague trading cards will launch via Panini Instant as the league kicks off its 2023-24 season on Thursday. Real Madrid is the league’s defending champion and has won 11 titles in all.
Panini will also produce Euroleague products under its Donruss, Prizm and Crown Royale brands, including autographs, inserts and other components commonly found in its NBA sets.
“We look forward to working with the EuroLeague to showcase its players and deliver some of our most popular trading card brands to EuroLeague fans – giving them something special to collect that features their favorite teams and players,” stated Mark Warsop, CEO of Panini America.
The EuroLeague collection will be available globally on Panini’s website.
“We are excited to partner with Panini, a company known for its commitment to quality and innovation.” said, Paulius Motiejunas, Euroleague Basketball CEO . “This collaboration will allow us to bring the passion of the Turkish Airlines EuroLeague to collectors and fans representing an incredible opportunity for us to build iconic products that will captivate audiences globally and boost the engagement with the EuroLeague fans.”
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