Panini is hoping its monumental push behind the new Adrenalyn NBA cards gets more kids into collecting.
Panini has seen the numbers. Fewer kids across North America getting into card collecting.
Last week, they hope to have started to reverse the trend–at least among NBA collectors and fans.
The release of Adrenalyn, the new basketball card/online game is the latest in a move toward marrying online gaming with collecting that all three major companies are pursuing.
Having signed Kobe Bryant to a seven-figure deal to help promote it, and keeping the presses going day and night to put millions of packs in the hands of kids–and some adults–Panini is serious about the project.
In fact, they’re spending a big chunk of their NBA dollars on the program–and football may be next, according to this story at Forbes.com.