Panini America’s basketball cards are getting a foot in the door at more than 100 Kids Foot Locker stores around the country.
Shoppers who spend $20 on NBA-licensed merchandise will receive a six-card pack of 2010-11 Panini Rookies & Stars cards featuring Kobe Bryant, John Wall, Rajon Rondo, Derrick Rose, Evan Turner and Wesley Johnson.
The promotion – being conducted at 110 Kids Foot Locker locations scattered across 25 states and Puerto Rico – will also include special gravity-feed displays of 2010-11 Panini Rookies & Stars Basketball packs and store-front signage featiromg Panini spokesman Kobe Bryant.
“We’re thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country,” says Jason Howarth, Panini America vice president of marketing. “This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors.”
Added Lisa Goldberg, the NBA’s vice president of licensing: “This truly is a unique opportunity to introduce the timeless hobby of collecting basketball cards to countless new fans. This promotion can pay dividends for the entire sports-card category for years to come.”