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Panini to Debut “1st Off The Line” Program

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Panini America announced Monday it would offer limited early releases of some upcoming products through the company’s online store and Panini Direct app.

The “1st Off The Line” program will offer what Panini calls “extremely limited” amounts of some high-end products to collectors a day or two before sports card shops and online retailers will be have them in stock.  Each product included in the program will also include exclusive parallels that will not be available in national releases.      

2016-17 Immaculate Basketball will launch the program. Immaculate is scheduled for release September 27 but “1st Off The Line” orders ($425 per box) will show up 24-48 hours earlier, according to Panini.  An Emerald parallel numbered to 5 will be exclusive to the program.

Panini will expand 1st Off The Line throughout all three of the sports for which it produces products.  Future basketball releases will include 2016-17 Flawless Basketball, 2017-18 Prizm Basketball, 2017-18 Select Basketball and 2017-18 National Treasures Basketball.  Football releases that will be offered direct to consumer include 2017 Prizm Football, 2017 Contenders Football and 2017 National Treasures Football. MLBPA products included in the program are 2017 National Treasures Baseball, 2017 Flawless Baseball, 2018 Diamond Kings Baseball and 2018 Immaculate Baseball.

“The products included in the ‘1st Off The Line’ program are traditionally some of the most popular across our portfolio,” said Panini America CEO Mark Warsop. “The addition of limited availability, exclusive content and early access on the ‘1st Off The Line’ versions will create additional excitement and anticipation among collectors.”

Panini says it will offer pre-orders through its online store and app about three weeks prior to the national release dates.

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About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for over 40 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected].