FanOculars has forged its second partnership with a major sports card company, signing a deal with Panini to produce licensed sports cards from the NFL, NBA and NHL as part of the marketing of its mini binoculars. In December, the company announced that Topps would produce detachable baseball cards for its product.
FanOculars are portable, foldaway binoculars with custom team and player images printed directly on the front and back. The Panini cards are an authentic, current release card, licensed through the respective leagues and attached to the end of the product.
“The FanOculars product gives us a compelling platform to showcase Panini trading cards to the mass market and sports fans,” said Jason Howarth, Vice President of Marketing, Panini America. “Incorporating Panini trading cards into the FanOculars product is also a great way of engaging sports fans in NFL stadiums, and at NBA and NHL arenas.”
FanOculars’ partnership with Panini America adds to its impressive lineup of sports partnerships, which also includes The Topps Company and Mantle I.P. Holdings. Together with the recent agreement with The Topps Company, FanOculars now has access to sports cards from all four major U.S. sports leagues.
“Adding an authentic sports card from Panini America to FanOculars will make for a unique and exciting new product,” said FanOculars President David Ballou. “We plan on introducing this new product immediately to all the sports leagues where Panini holds licenses. We look forward to a mutually successful partnership with one of the most innovative and creative companies in sports.”