His playing days ended several years ago and he’s now transitioned into team ownership, but David Beckham still carries plenty of weight in the collectibles market. Now, he’s got a new partnership with Panini America.
The company announced it had signed the 45-year-old international superstar to an exclusive, long-term autograph deal. Beckham, who first appeared on a Panini sticker in Europe 25 years ago, will sign autographs for trading cards that will be inserted into the company’s soccer products and he’s also autographing memorabilia Panini will sell through its online store.
Beckham’s first autographed trading cards will be featured in 2020 Immaculate Soccer, which releases on Friday. He’ll also be featured in many of Panini’s soccer products going forward. His first autographed memorabilia pieces (soccer balls, jerseys, photographs and more) will also be available exclusively through Panini Authentic beginning in the first half of 2021, “as travel permits,” according to Panini.
Beckham also will be featured in the company’s social media and marketing initiatives surrounding major soccer launches and future event activations.
“This partnership is one of the most significant in our history and we’re ecstatic to be able to bring David into the Panini family in such a meaningful way,” said Panini America CEO Mark Warsop. “Panini has highlighted David throughout his career dating back to 1996 through our FIFA World Cup Sticker Collections and other Soccer collections – we are excited to move into this next phase by highlighting him as a Global Ambassador through a variety of initiatives, trading cards and unique memorabilia that celebrate his incredible career.”