Score one for the NCAA. South Carolina did not wear its specially designed Wounded Warrior Project jerseys against Auburn on Saturday after Southeastern Conference officials decided that the uniform numbers on the tripped out shirtswere too hard to read. After donning the duds in warmups, South Carolina players had to change into their standard home uniforms after the concern was expressed by officials working the game.
Under Armour designed the jerseys as well as those worn earlier this year by the University of Maryland with the jerseys slated for an auction to benefit the project’s “Believe in Heroes” campaign. Although South Carolina will still auction the special jerseys, the auction would likely have resulted in higher bids for jerseys that were game-worn. Still, five jerseys have already reached $500 in the auction.
The head-to-toe uniforms are part of the UA Freedom initiative, launched in July 2010 to support our nation’s military and public safety heroes, and Under Armour’s partnership with Wounded Warrior Project (WWP), a non-profit organization that provides programs and services for injured service members and their families.
Texas Tech and South Florida are scheduled to wear special uniforms in games next month and sell them to bidders.
This year, the games highlight WWP’s latest campaign, entitled Believe in Heroes which began on the tenth anniversary of September 11 and will culminate on November 11, Veteran’s Day. Believe in Heroes aims to put the “veteran back in Veteran’s Day” and honor and empower those who have served or are currently serving our country.