Traditionalists may scoff, but Topps’ digital trading card apps have generated a lot of interest, both from users and from the media. While some fear it’s a step toward eliminating physical cards, the company is actually hoping that by putting the fun of collecting in an easy to use, portable format, that kids may grow into buying packs and boxes of the real thing.
Of course, it’s also a money maker in the here and now, too.
David Roth, who once wrote the copy on the backs of those cards, recently wrote about Topps BUNT for Slate.com and on Saturday, he joined NPR for a short chat about the apps and the future of baseball cards. Listen below.