Upper Deck is giving fans at NHL games free team packs of this year’s hockey cards.
Upper Deck is teaming up with the majority of the NHL’s clubs for a special “NHL Team Pack Giveaway Nights” promotion during the second half of the season.
Each of the participating teams will be supplied with 10,000 six-player packs spotlighting sought-after players on their respective rosters to hand out free of charge at gate-entry arena turnstiles on a specified night (see list below). There will also be 1,000 special chase cards produced for each team – spotlighting one fan favorite – creating an exclusive seven-card team set.
The program kicked off last weekend with the New Jersey Devils batting leadoff on Sunday night, January 31. Martin Brodeur, Zach Parise, Jamie Langenbrunner, Patrik Elias, Colin White and Paul Martin comprised New Jersey’s six-card lineup. The special seventh “chase” card featured Travis Zajac and was available only at the team shop as a gift with purchase of any pack of 2009-10 NHL hockey cards. The same team-shop delivery holds true for the remaining chase cards for each team.
“Hockey fans can’t get enough of their favorite players,” said Josh Zusman, Upper Deck’s hockey brand manager. “So this is just another way for Upper Deck to give something back to each of the participating teams to encourage continued fan support.”
In date order, the remainder of the team giveaway nights’ schedule (with each team’s special seventh chase card showing) is as follows: Feb. 5, Chicago (Patrick Kane); Feb. 6, Atlanta (Zach Bogosian), Boston (Zdeno Chara), Dallas (Mike Modano), Los Angeles (Drew Doughty) and Tampa (Martin St. Louis); Feb. 11, Detroit (Nicklas Lidstrom); Feb. 12, Colorado (Matt Duchene); Feb. 13, Buffalo (Thomas Vanek), Calgary (Miikka Kiprusoff) and Phoenix (Ilya Bryzgalov); March 2, Ottawa (Daniel Alfredsson), Pittsburgh (Marc-Andre Fleury) and Toronto (Luke Schenn); March 6, New York Islanders (Kyle Okposo); March 7, Nashville (JP Dumont); March 9, Philadelphia (Chris Pronger); March 12, Anaheim (Jonas Hiller) and Washington (Nicklas Backstrom); March 13, Carolina (Cam Ward), Columbus (Steve Mason) and San Jose (Dany Heatley); and March 21, Florida (Tomas Vokoun).