Born decades ago in Wisconsin when its plastic sports figures included Babe Ruth, Mickey Mantle, Ted Williams, Hank Aaron and more than a dozen other baseball stars, the Hartland name is still active in the hobby and experiencing a rebirth of sorts with a new management team, vendor partnerships and a new lineup of figures. Now called Hartland of Ohio, LLC, the company has been quiet for a while, but has some ambitious plans for the coming months.
Hartland will concentrate on a variety of figures available in limited production including Negro Leaguers, Signature Series (Autographed Figures) and Classics, which will mark a re-introduction of the plastic figures similar to the originals which were issued in the late 1950’s and early 60’s.
Hartland also plans to expand into stadium giveaways, corporate branding and promotions.
“We have been working hard behind the scenes to restructure the direction of our company,” said Hartland president Faye Halliwell. “ There will be many improvements that we hope our longtime customers support including new Collector’s Club, website, marketing strategy and consistent figure releases throughout the year.”
New figure releases have already been announced including Jim Thorpe (in football and baseball poses), Roy Campanella, Bob Addis (Signed), and Rogers Hornsby as the featured Collector’s Club figure this year. Negotiations are underway to secure rights with other players in all sports categories.
“I am a longtime collector of Hartland Sports Figures and I am excited to be included with this long standing historical company,” Reed said. “I look forward to working with our collector’s and establishing relationships with vendors and other card shop owners to stock and continue the tradition of Hartland collectibles.”
Michael T. Swank has also joined the company and will help with marketing and preserving the history of the Hartland brand.
“I look forward to protecting and preserving the storied history of Hartland,” said Swank. “To me and all of us, this is a tradition that needed to be continued and I am happy to be involved. Our team understands what our customers want and I am proud to contribute to the overall efforts of our team and exploring new areas of the business where we can expand.”