New NBA Product Unveiled as Upper Deck Hosts Dealer Network

Upper Deck is holding its Certified Diamond Dealers Conference in Orlando, FL this week. 

Among the announcements made Wednesday was the creation of a new NBA licensed product called Supreme Hard Court that might warm the hearts of those who remember when the company had a league trading card license.  They’ve acquired an old NBA floor and turned it into 5×7 autographed pieces that will be packed two to a box. Michael Jordan, LeBron James, Steph Curry, Dennis Rodman, Ben Simmmons, Dirk Nowitzki and other notable names will be featured.

.@UpperDeckSports announces new AMAZING UDA product Supreme Hard Court. 5×7 pieces made from the Charlotte Bobcats court. 17 signers. 2 pieces per box. $500SRP. Includes Jordan in Bulls uniform!! More to come. Releases next week. #CDDConference pic.twitter.com/uEQGP1Sukz

— GoGTSLive (@GoGTSLive) January 10, 2018

They also highlighted some upcoming plans for their NHL trading card line.

First info on 17/18 @UpperDeckHockey Ultimate Collection – Connor McDavid Ultimate Inscriptions cards where collectors get the card personally inscribed to them. Only 5 available! @SportsCollector

— Michael F (@MikesStadiumSC) January 10, 2018

First info on 17/18 @UpperDeckHockey Premier – Legendary Sticks using the inside of sticks with Maurice Richard, Mikita, Sakic and more. Also hard signed dual booklet cards with possible Gretzky/Messier and more @SportsCollector

— Michael F (@MikesStadiumSC) January 10, 2018

The company brought in a Hall of Fame running back for a meet and greet.

Hanging out with Barry Sanders at the #CDDConference @UpperDeckSports @CardiacsSports What a nice guy! pic.twitter.com/t8iIDHybdk

— Jay Dudley (@SportsZone88) January 10, 2018

…and then one of the NHL’s all-time greats:

4 x #stanleycup champion Patrick Roy surprises fans at a conference for @UpperDeckSports in Orlando. @MikesStadiumSC @NHL @HockeyHallFame @Avalanche @CanadiensMTL pic.twitter.com/YQCeWC9Hu6

— Philip Pritchard (@keeperofthecup) January 11, 2018

Sports agent J.B. Bernstein, who once worked on the company’s Carlsbad, CA campus, was the keynote speaker during a Wednesday luncheon.

I have been the keynote for a lot of events and companies, but today was really special. Without the years I spent at @UpperDeckSports I would not be where I am today. pic.twitter.com/qdfOffwqXo

— JB Bernstein (@jbbernstein) January 10, 2018

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About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected]