NBA teams will soon be wearing jerseys that look a little different.
Designed and developed by adidas, the uniforms are 30 percent lighter and dry twice as fast as previous NBA uniforms to help enhance player performance by keeping athletes cooler, drier and more comfortable on the court. All 30 NBA teams will wear the new uniforms beginning this season.
adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh. The new uniform absorbs moisture in less than three seconds as a result of adidas CLIMACOOL fabrics, which move heat and sweat away from the body through a combination of moisture management materials, ventilation channels, and three-dimensional garments, helping the uniform dry twice as fast.
“Our goal is to always supply our teams and players with the best apparel and equipment to play the game. The NBA Revolution 30 uniform system provides our players with the most advanced uniform system available,” said Sal LaRocca, Executive Vice President of NBA Global Merchandising.
adidas worked with the NBA for four years to test the uniform and ensure the highest quality, optimal performance, and athlete comfort. More than 200 NBA and NBA D-League players participated in testing by wearing new uniforms during practice and games, while researchers studied the effectiveness of the new innovations and captured player feedback. Players wore a prototype of the NBA Revolution 30 uniform during the 2009 NBA All-Star Game in Phoenix, and all players in the 2010 NBA All-Star Game in Dallas wore the final NBA Revolution 30 uniform.
“The new uniforms are the most comfortable I’ve ever worn,” said NBA All-Star Dwight Howard. “When I’m on the court, I’m 100 percent focused on the game and I don’t want to worry about getting too hot or uncomfortable. I’m a big guy but I play fast too, so feeling lighter on the court helps me do the things I do even better.”
adidas also launched a line of limited edition NBA Revolution 30 jerseys. The jerseys are numbered and boxed with a seal of authenticity and are available for 33 different players, including Kobe Bryant, Kevin Durant, Dwight Howard, Derrick Rose, and Dwyane Wade. Player jerseys were made in limited edition runs of 50, 100, 250 or 500 and are numbered sequentially and authenticated by Panini to ensure each is a unique collector’s item.
Jerseys will be available in the U.S. at the NBA Store in New York City, on NBAStore,com, at NBA team retailers, and Champs Sports stores. New NBA Revolution 30 replica and swingman jerseys will also launch this season for an SRP of $45 and $80, respectively.
If you purchase an authentic jersey and want to have it signed, the one you’ll get will be the old style fabric, not mesh. That’s one of the revelations in the UniWatch blog, which also offers a slideshow.