Steve Candeloro never knows who he might run into next as concierge for the NBA Store in New York.
No league markets itself quite like the NBA. Merchandising is a big deal for the league, which has it’s own brick-and-mortar store in Manhattan, to go along with an on-line presence. The store carries anything and everything–from trading cards to throwback jerseys and life-size cutouts of 7-footers.
Some of the store’s best customers are the guys who play in the league.