Like 1990s baseball cards, the investment return on NASCAR memorabilia hasn’t always been a success story.
The story will sound familiar to collectors who grew up in the baseball card ‘boom’ era of the late 1980s and early 90s.
NASCAR fans who became collectors during the same era saw their sport rising in popularity and the number of collectibles increase dramatically. Drivers like Dale Earnhardt Jr. and Rusty Wallace helped move merchandise like never before.
Die cast race cars became a huge part of the pie as NASCAR collectible shops opened across the country. However, one of the companies responsible for producing many of those replica vehicles is having major financial issues.
There are still plenty of racing collectors, but RacingNation.com’s John Close says many items are worth a fraction of what they originally sold for.