A record number of players are participating in the NFL’s My Cause My Cleats campaign and that should mean more of them hitting the auction block.
For the fifth-consecutive season, NFL players will raise awareness for non-profit organizations and causes on the field through the campaign. For the first time, more than 1,000 players are participating.
Reppin’ causes close to our 🧡’s this week.
— Denver Broncos (@Broncos) December 2, 2020
The player-led campaign began in 2016. While the league once frowned upon any kind of uniform variance, it has embraced the idea of custom cleats worn to create awareness of causes near and dear to players. Cancer awareness, support for military families, children’s charities, education and social justice are just some of the themes that have been on display on player footwear.
Players worked with artists and cleat manufacturers to create their custom-designed cleats and will wear them during Week 13. Some NFL teams without a home game during Week 13 may also activate during Week 14.
Players have the option to raise funds for their cause of choice by offering their game-worn shoes on NFL Auction where 100% of funds raised will be donated to the charities they select.
“My Cause My Cleats was created out of conversations with NFL players who wanted an opportunity to shed light on causes that mean the most to them,” said NFL Commissioner Roger Goodell. “Season after season I am inspired by the growing number of NFL players that participate in My Cause My Cleats and the causes they represent. Each player has a story to tell and we are grateful for the impact they make in the communities in which they live and work, and society in general.”
In the coming weeks, the league will highlight players and their causes through national television spots and features. The first My Cause My Cleats television spot launches on Sunday, December 6 and will feature Kansas City Chiefs Quarterback Patrick Mahomes discussing his charity – 15 and the Mahomies. A second spot during Week 13 will feature Minnesota Vikings wide receiver Adam Thielen who will call attention to mental health through the Thielen Foundation. Additional television spots will continue through Week 14 featuring Arizona Cardinals offensive tackle Kelvin Beachum, who will support the Players Coalition, and Tennessee Titans quarterback Ryan Tannehill, who will represent both the Equal Justice Initiative and Lifewater International.
To learn more about each player’s cause visit www.nfl.com/mycausemycleats.