Major League Baseball Properties lays out some dollar figures in its lawsuit against Donruss.
It runs some thirteen pages, much of it devoted to spelling out why it believes Donruss violated trademark laws, but the lawsuit filed by Major League Baseball Properties last week also offers some numbers to ponder.
MLB Properties says it has licensed hundreds of entities to use its trademarks in connection with goods and services, resulting in combined wholesale sales of MLB merchandise in excess of $10 billion in the United States alone.
However, MLBP claims the overall trading card market for the four major sports "has been steadily declining for many years", falling from $1 billion at one point to approximately $200 million at present.
The market share within the card market for MLB licensed cards has dropped from approximately 75-80% in the mid-1980s to roughly 15-20% of the market today. The change likely reflects the rise in popularity of gaming and other non-sports cards.
Don’t look for another company to gain a license to produce cards any time soon. MLBP claims the card market is "saturated" and that allowing Donruss or any other company would "diminish the value of the entire market for MLBP".