Celebrating its three-year anniversary, Memory Lane Inc.’s latest I Own it Now catalog sale came to a close recently with hundreds of high grade and rare sports cards and memorabilia changing hands. The unique format allowed buyers to purchase items at a listed price or wait a set period of time in hopes of buying it for a ‘best offer’ price.
The sale, which opened earlier this month, generated over $900,000 in sales, according to the company.
Among the big ticket pieces changing hands was a T206 Walter Johnson portrait card. Graded PSA 9 and considered one of the best of all T206 cards in existence, it sold to an avid collector for $77,625.
“This was by far our best I Own it Now sale,” said Memory Lane’s J.P. Cohen. “We sold 560 of the 1,654 lots that were in the catalog.”
Vintage cards were definitely the star of the show. A PSA 8 copy of the red background T206 Ty Cobb was acquired for $20,700. A 1915 Cracker Jack card of the legendary Shoeless Joe Jackson graded NM/MT+ didn’t figure to make it through the sales period without a buyer and it was indeed purchased for a price of $39,100. Another card in that popular series, the #6 Eddie Plank, was offered in Mint condition and sold for $15,007.
Post-War cards of baseball legends sold included a 1954 Topps Al Kaline rookie card (PSA 9) that sold for $15,812, a 1961 Topps Mickey Mantle All-Star sporting a PSA 10 rating ($17,250) and a 1955 Topps Roberto Clemente rookie card graded PSA 8 ($10,752).
Memory Lane won’t be sitting quietly, watching the year come to a close. The company’s next major auction is just a couple of weeks away. The Winter Classics catalog is set to be mailed next week, with over 1,400 high end lots up for grabs. It’s set to open December 5 and close December 19.
As for I Own it Now, Cohen says the high end sale has become a proven and popular event with collectors and is here to stay. “We plan to do another one in January and we’re already taking consignments,” he revealed.
To consign or register, contact the company via its website (http://www.memorylaneinc.com) or call 877.606.5263 from 9 a.m. to 5 p.m. Pacific time. Catalogs are free.
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