Most people who live in the Phoenix area are really from somewhere else. Or their parents are. Fan loyalties are divided dozens of different ways. For sports card dealers, carrying Cubs cards and memorabilia is just as important as carrying items carrying the logo of the hometown Arizona Diamondbacks.
When either the D-Backs, Phoenix Suns, Coyotes or Arizona Cardinals are winning, it’s a boost for business as bandwagon fans jump out of the proverbial woodwork. When all three of them aren’t winning, you’ve got a problem.
Dealers report a big decrease in sales this year, thanks in part to the ongoing lack of success.
The Arizona Republic talked with some local dealers to get the skinny–and not surprisingly, the vintage card specialist is doing just fine.