It started with 40 collectors who gathered at a community hall in 2021. In less than three years, the London Card Show is set to hold its latest event next month with an anticipated turnout of 4,000.
Held every three months, Europe’s biggest trading card event returns November 25 and 26 at Sandown Park Racecourse.
Organizers expect 550 tables, spread across sports, non-sports/gaming and other types of trading cards. There’s also a trade night event.

Promoters say they’ve seen increased attendance from North American visitors over the past year.
In addition to buying, selling and trading on the show floor, there’s a live stage with interviews, box breaks, raffles, special guest and other elements brought in by the show’s sponsors, including PSA, Topps and Whatnot.

Founder and CEO Harry Reynolds gained a following by doing box breaks on YouTube and TikTok and a new legion of collectors entered the Hobby, much like they did in North America and elsewhere during the COVID pandemic.

TCG is very popular at the show but Reynolds expects about 110 tables to carry sports cards. Soccer, basketball, football and F1 are the most popular.
The show isn’t just a buy/sell/trade event as is often seen in North America. Along with indulging what an impressively large and diverse variation of cards, London show attendees can also partake in a cutting-edge immersive VR Zone to a creator studio. There is also an area designed especially for kids.

A playful dinner conversation with his sister helped propel the show to new heights. Katie Hughes was a marketing whiz who’d worked at London’s Hard Rock Café who accepted her brother’s challenge to help grow the London Card Show. Within a year of her coming aboard, the number of dealer tables and attendance had doubled.
“With the show still in its infancy, I felt it would be an incredible opportunity to help transform it into a huge event that could dominate the card community,” she remarked. “We discussed a number of concepts that Harry had for the larger venue space, I put forward some slightly out-of-the-box ideas for brand expansion and marketing development, and we quickly discovered that the collaboration between the two of us worked very well in a professional setting.”

Harry notes, “People say don’t work with family, but the passion we both have for this brand has created a rock-solid relationship and we just work fantastically well together. Our Dad always says if you love what you do, you never work a day in your life, and we are so lucky that we do love what we do so much. We haven’t even scratched the surface of what we can do in this fantastic community…. the sky truly is the limit.”














