He knows he wasn’t always a feel good story. That’s why the new Kobe Bryant HeroVillain cards are called what they are. He built that brand around the time he announced his retirement and the set carries the “HV” logo.
Bryant had a say in the production and copy for the new 42-card boxed set, which was released this week to coincide with his final NBA games.
According to Panini America, Bryant hand-picked the career moments that are depicted in the set.
“Kobe Bryant has been coined a hero by some, and a villain by many. However, no hero is perfect, and no villain is completely void of heroic intentions,” Panini claims in its marketing material for the set. “We all live as both and what sets the great ones apart is how they use their inner villain to create something epic. It’s living as a HeroVillain. The HeroVillain channels fear, rejection, anger and doubt and turns them into strength, courage, power and determination.”
The set chronicles Bryant’s career, beginning with the 1996 draft to his championship seasons with the Lakers and beyond, the set , Bryant describes the defining moments and tells the stories in his own words.
Boxes contain 21 Kobe Bryant HeroVillain packs and a second five-card pack, giving collectors a chance at one of five colored parallel cards.
There are randomly inserted cards autographed by Bryant.
You can see them for sale here.