Panini is probably paying Kobe Bryant a nice chunk of change to be its spokesman for this year’s basketball card products, but it’s nice to see him willing to sit down and play the part of collector.
Panini, the Euro-based company that took over Donruss last year, is hoping Kobe can continue to push card sales.
He sat down with company CEO Mark Warsop for a little pack war. It’s hard to win when you’re competing against …yourself.
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