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You are here: Home / Business/Industry News / Sports Memorabilia Business News / Kevin Durant, Panini in New Deal; Includes Product Input, Commercials
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Kevin Durant, Panini in New Deal; Includes Product Input, Commercials

January 11, 2016 By Rich Mueller

Kevin Durant and Panini America will up the ante on their relationship, one that will include the Oklahoma City Thunder superstar providing input on products. According to Panini, the deal includes trading card, autograph, marketing and business development aspects.

Panini photo Kevin DurantAs part of the agreement, Durant will serve as “a global NBA spokesman for the company” and Panini will soon debut online and TV ads featuring Durant.  Panini says Durant will also offer his ideas on trading cards and product development for his own Panini Authentic memorabilia products.

Commercials featuring Durant will air on networks whose programming is focused on youngsters, including Cartoon Network, Disney XD and Nickelodeon.  Panini’s first TV campaign featuring Durant includes an extended version that will be integrated across digital/social platforms and can be seen below.  The spot features a young Panini NBA trading card collector whose Kevin Durant trading cards come to life as the young fan calls out plays.

“Kevin Durant is one of the most recognizable professional athletes in the world but he transcends the game of basketball,” said Mark Warsop, Panini America CEO. “The way he carries himself on and off the court is as inspirational to us as it is to millions of fans throughout the world. We’re proud to be entering this new exclusive relationship with Kevin and the Panini family and look forward to a bright future with him. He’s meant so much to our company, our products and our brand and we’re excited to expand that relationship through both Kevin’s business sense and his fan base.”

As part of the Kevin Durant 2014 basketball cardagreement, Durant autographs will appear in Panini’s NBA trading card products and will be part of product packaging for both hobby and mass retail basketball card boxes.

“I’ve been proud to work with Panini for the past five years,” said Kevin Durant. “They’ve been a great partner in terms of overall support and creativity, and I’m really looking forward to expanding my role with our new commercial and by working with their product development team for years to come.”

“We are really excited about this partnership and this new creative direction. Kevin loves playing the game of basketball as much Panini Excalibur box 2015-16 Kevin Durantas our NBA collectors love watching him play and collecting his cards. We thought what’s better than bringing the two together and bringing our Panini NBA trading cards to life in the the way so many kids get excited when they open up a pack of cards and find Kevin Durant? We’re looking forward to more great product and marketing collaborations with KD in the future,” said Jason Howarth, Vice President of Marketing.

Durant has already been featured on Target exclusive trading card boxes and will appear on the packaging for Panini’s Donruss brand, a Walmart exclusive product for the 2015-16 season which is set to release in advance of the 2016 NBA All-Star Game next month.

You can get a look at the current most watched Kevin Durant trading cards below.

2007 Topps Chrome Orange Refractor Kevin Durant ROOKIE RC /199 #131 PSA 9 MINT 2007 Topps Chrome Orange Refractor Kevin Durant ROOKIE RC /199 #131 PSA 9 MINT
33 bids - Price: $14,100.00 - Watchers: 173
Item #224362251144
2017-18 Noir Kevin Durant Spotlight Signatures Auto Autograph #/125 Warriors K31 2017-18 Noir Kevin Durant Spotlight Signatures Auto Autograph #/125 Warriors K31
31 bids - Price: $902.00 - Watchers: 160
Item #373473123190
Kobe Bryant / Kevin Durant 2015-16 Limited Dual Signatures Auto SSP 09/10 Kobe Bryant / Kevin Durant 2015-16 Limited Dual Signatures Auto SSP 09/10
37 bids - Price: $1,850.00 - Watchers: 145
Item #363303022383
2007-08 Topps Chrome #131 Kevin Durant RC Rookie PSA 10 GEM MINT 2007-08 Topps Chrome #131 Kevin Durant RC Rookie PSA 10 GEM MINT
25 bids - Price: $10,600.00 - Watchers: 108
Item #324491030927
2007-08 Topps Kevin Durant Rookie #112 PSA 9 Mint RC Black 50th Anniversary WOW 2007-08 Topps Kevin Durant Rookie #112 PSA 9 Mint RC Black 50th Anniversary WOW
31 bids - Price: $495.00 - Watchers: 101
Item #124591543808
2007 Exquisite Collection Noble Kevin Durant ROOKIE RC PATCH AUTO /25 BGS Auth 2007 Exquisite Collection Noble Kevin Durant ROOKIE RC PATCH AUTO /25 BGS Auth
19 bids - Price: $11,299.00 - Watchers: 97
Item #224365749037
2012-13 Panini Flawless Kevin Durant 3-Color Patch AUTO 11/25 Thunder 2012-13 Panini Flawless Kevin Durant 3-Color Patch AUTO 11/25 Thunder
27 bids - Price: $543.00 - Watchers: 96
Item #363302572835
2007 08 FLEER KEVIN DURANT GLOSSY ROOKIE CARD 1986 87 RC BGS 9 MINT VERY RARE 2007 08 FLEER KEVIN DURANT GLOSSY ROOKIE CARD 1986 87 RC BGS 9 MINT VERY RARE
42 bids - Price: $355.00 - Watchers: 93
Item #124589003224
2008 Topps Chrome Refractor KEVIN DURANT 2nd Year Rookie Thunder #156🔥RARE🔥📈 2008 Topps Chrome Refractor KEVIN DURANT 2nd Year Rookie Thunder #156🔥RARE🔥📈
23 bids - Price: $1,008.00 - Watchers: 90
Item #143952162168
2007 Topps Rookie Card #2 Kevin Durant Supersonics RC Rookie PSA 10 GEM MINT 2007 Topps Rookie Card #2 Kevin Durant Supersonics RC Rookie PSA 10 GEM MINT
43 bids - Price: $1,725.00 - Watchers: 88
Item #324495648125
KOBE BRYANT KEVIN DURANT UPPER DECK PREMIER GAME USED JERSEY PATCH /50 KOBE BRYANT KEVIN DURANT UPPER DECK PREMIER GAME USED JERSEY PATCH /50
30 bids - Price: $300.00 - Watchers: 82
Item #274694929286
2003-04 Topps Chrome Basketball Complete Set + Variations 177 cards LeBron James 2003-04 Topps Chrome Basketball Complete Set + Variations 177 cards LeBron James
25 bids - Price: $2,050.00 - Watchers: 80
Item #313429255299
2007-08 Fleer Hot Prospects KEVIN DURANT Rookie Jersey AUTO #167/399, 8/10! 2007-08 Fleer Hot Prospects KEVIN DURANT Rookie Jersey AUTO #167/399, 8/10!
20 bids - Price: $380.00 - Watchers: 78
Item #383979437584
PSA 9~ KEVIN DURANT 2007-08 Fleer 86 PSA 9~ KEVIN DURANT 2007-08 Fleer 86' Retro 1986 ROOKIE #143 RC ~ SONICS / NETS
28 bids - Price: $511.00 - Watchers: 76
Item #383974031185
2007-08 Topps Chrome #131 Kevin Durant Supersonics RC Rookie PSA 10 " HIGH END " 2007-08 Topps Chrome #131 Kevin Durant Supersonics RC Rookie PSA 10 " HIGH END "
62 bids - Price: $10,400.00 - Watchers: 75
Item #373475052938
2019-20 Eminence Kevin Durant All-Star Diamond Autograph Auto #AS-KD7 (10/10) 2019-20 Eminence Kevin Durant All-Star Diamond Autograph Auto #AS-KD7 (10/10)
30 bids - Price: $1,001.00 - Watchers: 74
Item #114693823600
2007-08 Topps Chrome Kevin Durant Rookie #131 BGS 9.5 Gem Mint & high sub grades 2007-08 Topps Chrome Kevin Durant Rookie #131 BGS 9.5 Gem Mint & high sub grades
36 bids - Price: $3,600.00 - Watchers: 73
Item #333891507514
2007-08 Topps Chrome Refractor Kevin Durant Supersonics RC Rookie /1499 PSA 8.5 2007-08 Topps Chrome Refractor Kevin Durant Supersonics RC Rookie /1499 PSA 8.5
16 bids - Price: $5,800.00 - Watchers: 72
Item #363304748554
2016 National Treasures COLOSSAL JERSEY PATCH AUTO #/49 Kevin Durant BGS 8.5 /10 2016 National Treasures COLOSSAL JERSEY PATCH AUTO #/49 Kevin Durant BGS 8.5 /10
20 bids - Price: $105.00 - Watchers: 70
Item #203288089358
2012-13 Panini Flawless Kevin Durant AUTO 3/10 Oklahoma City Thunder 2012-13 Panini Flawless Kevin Durant AUTO 3/10 Oklahoma City Thunder
12 bids - Price: $215.50 - Watchers: 69
Item #383975587617
2014-15 IMMACULATE VET /75 JERSEY AUTO KEVIN DURANT THUNDER 2014-15 IMMACULATE VET /75 JERSEY AUTO KEVIN DURANT THUNDER
55 bids - Price: $440.00 - Watchers: 67
Item #143956437160
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Rich Mueller

About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected]

Filed Under: Sports Memorabilia Business News Tagged With: exclusive autograph deal, Kevin Durant, panini america

Our articles may contain affiliate links. When you click one and make a purchase, we receive a commission.  The revenue is what helps keep SC Daily afloat!

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