He grew up with a nickel-a-day 1954 Topps habit and nearly 54 years later, Joe Ruocco is still selling cards–half a country away.
Selling sports cards and memorabilia for a living is nice, but you’d better have something to fall back on.
For one Wichita, Kansas dealer, that something was teaching.
It meant he survived the tough times after the "boom". He’s also seen the good times and been part of a pretty exciting "find" too.
His shop has moved–from one bowling alley to another. Hey, whatever works. He shared his story with the Wichita Eagle.