Aaron Judge’s autograph–and his socks–helped bring down Topps’ website for a brief period of time on Tuesday. The Topps NOW program offered a variety of different cards commemorating Judge’s mammoth blasts and eventual easy victory in the 2017 Home Run Derby Monday night. Media attention Tuesday morning apparently helped push so many people to the company’s website that for several minutes, collectors couldn’t access it.
When the dust settled, Topps sold out of 184 autographed Judge cards at $279.99 to $2999.99 a pop and all 126 relic cards ($179.99 to $1499.99). As usual, prices depended on the number of each card that would be printed. Topps produced two Judge base cards, one for his longest homer of the night and another showing him holding the Home Run Derby trophy. Base cards are print-to-order and will be available until early Wednesday afternoon at $9.99–or less in quantity.
The relic cards included pieces of baseballs hit by Judge during the contest as well as snippets of the unique Stance All-Star socks he wore. Prices for the sock relics were $99.99 for a card numbered to 49 to $1499.99 for a 1/1. Like the autographs, all sold out in a matter of minutes.
Over the weekend, Topps also sold out of the NOW cards commemorating Judge surpassing Joe DiMaggio’s rookie home run record with autographs and relics again selling out quickly. Judge has been featured numerous times during his historic rookie season. Through last weekend, Topps said it had printed over 40,000 Judge NOW cards.
Regardless of who is featured, NOW sales are a big boost to Topps’ bottom line. The autograph and relic sellouts alone add tens of thousands of dollars in revenue on a regular basis.