Once again his team fell short of the ultimate goal, but Joe Burrow did come out on top at the Super Bowl Saturday afternoon. His game jersey from a three touchdown performance against the New York Jets sold for $96,350, taking its place as the highest selling item among the more than 600 lots offered at the annual Super Bowl Auction.
Conducted each year by Hunt Auctions, the event opened at the Phoenix Convention Center a day ahead of Super Bowl LVII.
Burrow’s black Bengals jersey was among numerous items that entered the sale through NFL Auctions, with proceeds designated for NFL charity initiatives.
Items from the estates of Hall of Famers Walter Payton and Gino Marchetti were among the headliners in the auction. A jersey worn by Marchetti during his days as a Baltimore Colts defensive standout in the late 1950s rocketed to $94,000. The royal blue durene shirt is believed to be the first Marchetti jersey ever offered publicly.
Marchetti’s Hall of Fame ring netted $38,187.
A pair of Payton’s Kangaroo brand football cleats, with tape and wear from use, was the top item from a group consigned by his family, selling for $41,125.
A game ball presented to Payton after he broke Jim Brown’s NFL rushing record in 1984 sold for $23,500. Payton’s 1985 Offensive Player of the Year award brought $15,775.
Other jerseys sold in the auction included one worn by JJ Watt in his first NFL game. The heavily worn, photo matched and autographed Houston Texans jersey went for $32,312.
A game-worn, autographed and inscribed jersey from Justin Herbert’s rookie season sold for $42,887 while a 2019 jersey donned by Kansas City Chiefs star Travis Kelce in their game against the Chargers at Mexico City went for $11,750.
Other memorabilia included a 1967-68 Joe Namath helmet, signed and personalized to the young son of a business acquaintance that sold for $52,875, the original prototype for the Los Angeles Rams football helmet that went for $58,750 and a rare 1960s oversized Philadelphia Eagles bobblehead that reached $58,875.