There was no shortage of Derek Jeter retirement merchandise in New York on Sunday. Upon entering Yankee Stadium, fans were 
handed a packaged commemorative coin from the Turn 2 Foundation, Jeter’s charity. Several were on eBay by late Sunday afternoon.
Fans snapped up programs made especially for the day. Local newspapers went all out with special sections.
On the field, the team began wearing patches in tribute to Jeter, whose MLB career began in 1995. Packaged versions can be had for around $13.
No doubt watching with keen interest and hoping for items his company could sell was Brandon Steiner. The head of Steiner Sports has an exclusive memorabilia deal with the Yankees and his life and business were the subject of this feature story in the New York Times.
Steiner is already selling signed Jeter jerseys with the retirement patch at $1,349 a pop and signed baseballs carrying the Jeter retirement logo at $750. For those on a smaller budget, there’s a Jeter ‘stat bat’ with the farewell logo at $200. The company is also promoting a “Find the Golden Ticket at Steiner Sports” promotion with three lucky winners getting a bat that’s been signed by the Yankee captain if they purchase a retirement logo model at that $200 price.
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