Jeff Fritsch, who assumed the leadership role of what’s believed to be the hobby’s first full-time sports card business following the 2007 death of his father Larry, died Monday at age 58.
Based in Stevens Point, WI, Larry Fritsch Cards launched in 1970 and Jeff worked alongside his father for many years. Both were avid collectors. They not only ran the business but also worked to create their own sets of minor league baseball cards, reprints of well-known hobby sets and checklist books that are still in use by hobbyists today.
Jeff Fritsch headed up the day-to-day operations of the company, which continues to publish a printed catalog featuring its inventory of over 65 million cards and also sells through its website.
He’s survived by his wife Sue, three children and three grandchildren. You can read his obituary here.