If you’re frustrated with mid-caps, small-caps and oil futures, there’s a new way to invest in players and teams that doesn’t involve rookie cards.
OneSeason.com, an online sports entertainment company has created the first sports trading platform that uses real money.
Billing itself as a concept "created by sports fans, for sports fans", OneSeason.com enables users to compete, interact and have a vested interest in the performance of athletes and teams. Users showcase their sports knowledge by acquiring and trading virtual shares of their favorite players, teams and leagues realizing market returns based on their skill.
On OneSeason.com users build a "Sportfolio" as they trade shares, called Synthetic Ownership Interests (SOIs), via a free market system that is driven solely by supply and demand. Users determine who is issued, when they are issued and the valuation of every issue. While blue-chip stocks fluctuate based on earnings, OneSeason.com’s SOIs change based on public perception in the market; which could include game performance, off-field activity, legacy prospects and fan opinions.
CEO Mike Sroka, a 27 year-old Bay Area resident says the idea is "a virtual goods marketplace that can be considered the modernization and merger of traditional collectible cards, the next generation of fantasy sports and a fun way to learn about market dynamics."
The network also provides licensed and user generated content, including sports news, data and statistics, allowing users to keep up on sports activity and drill down on comprehensive athlete assessments. OneSeason.com SOI prices range from $0.50 to $20 using an intelligent splitting mechanism, making the trading system readily available to all sports fans.
OneSeason.com has issued Initial Player Offerings (IPOs) for popular athletes and teams across the four major U.S. sports (Football, Basketball, Baseball and Hockey) and expects to expand to other sports as users demand. Unlike fantasy sports, trading on OneSeason.com occurs for all sports on a year round basis — hence the name OneSeason.com.
OneSeason.com also provides extensive social networking features allowing users to set up profiles, display their "Sportfolio," add friends to their "Sport Cartel" and share their sports acumen via a "Shoutbox."
"Today, there isn’t an established vertical social network that brings together sports fans," said CTO, DJ Burdick. "OneSeason.com offers a starting point, destination, distribution channel, and transaction conduit for online sports activity."
All news, data, statistics and social networking features on OneSeason.com are free. Participation in the trading system, however, will require a user-funded account to complete transactions.
The New York Times offers more info on the angel funded start-up.