A new billing service has scored a major coup that could change how some collectors pay for their purchases.
Big business is always looking for ways to make the customer’s experience less painful in hopes they’ll come back for more. Bill Me Later, designed as an alternative to traditional credit cards and Paypal, just scored major points in that arena by signing a deal with Amazon.com that could lead to even bigger things down the road.
“We’re working to get the feature live on our site as soon as possible,” says a spokesperson for Amazon, which expects to sell between $14.2 billion and $14.6 billion in merchandise this year including a lot of sports memorabilia.
Consumers sign up to use Bill Me Later by filling out short form in which they give their birth dates and the last four digits of their Social Security Numbers. If they choose Bill Me Later at checkout, they authenticate themselves with this information, and can then carry a balance as they would with a credit card. Special promotions in some cases will let consumers finance purchases for anywhere from 90 days to six months at no interest.