Hockey Fights Cancer Awareness Month is again sharing the spotlight in October with the start of the 2010-11 NHL season.
For this season’s month-long initiative, the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) have partnered with The Leukemia & Lymphoma Society, Prostate Cancer Canada, ZERO – The Project to End Prostate Cancer and the Pancreatic Cancer Action Network to raise funds and awareness.
Part of the ongoing initiatives is an auction of autographed memorabilia. Hockey Fights Cancer is currently offering jerseys and caps signed by players and worn for publicity purposes during their September media tour in New York. The Sidney Crosby jersey had already surpassed $700 as of Monday night, with ten days remaining in the auction.
The NHL family has raised more than $11 million to support cancer awareness and research and remain committed to helping find a cure for cancer.”
“NHL players are proud to help continuing to make a difference through Hockey Fights Cancer, together with the entire hockey community, in this meaningful search for a cure to such a terrible disease that has tragically impacted us all,” said Devin Smith, NHLPA Director, Marketing & Community Relations.