32 sports card shops around the country will vie for the opportunity to be remodeled after the NBA whittles down the candidates.
Move over Divine Design. Even your local card shop might soon be in the hands of a makeover specialist.
The NBA is attempting to boost interest in it’s trading card products and stores that carry them by creating a Hobby Shop Makeover promotion. Stores across the country were invited to fill out applications to be considered among 32 finalists. All shops were required to send in color photos of their outlet along with completed applications. That list has been made with the final 32 competing for the top prize of a completely redesigned store.
"This is a great opportunity for local hobby shops to become engaged with the NBA and their customers throughout the season," said Lisa Goldberg, NBA Senior Director, Trading Cards. "By capitalizing on the popularity of makeover shows, we’re going to be able to give the hobby shop that collects the most NBA trading card wrappers the opportunity of a lifetime by having their shop redesigned by a talented designer like Michael Moloney."
In order to win, qualifying hobby shops must run an in-store sales contest to collect the most wrappers from opened packs of NBA trading cards. The shop that collects the most NBA wrappers will win the makeover, while the top 10 runners-up will be awarded an NBA Pizza Party for the store and its customers.
"Remodeling a hobby shop represents a unique design opportunity for me," Moloney says. "It’s important for a store to be an appealing and shopable place for customers. I’m looking forward to working with the NBA to create such a space for the winning hobby shop."
"We are looking forward to a dynamic competition among the 32 hobby shops that qualified," says Lisa Goldberg, the NBA’s senior director of trading cards. "We’re hoping the next phase in the NBA Hobby Shop Makeover promotion will generate excitement within each community, and for all hobby shop businesses around the country."
In addition, there will be a consumer promotion that will give consumers a chance to win a Grand Prize trip to the 2007 NBA Rookie Photo Shoot where the league’s rookies will pose for their trading cards for the first time. Four first prize winners will receive a year’s worth of NBA trading cards, 250 second prize winners will receive NBA trading card mini-binders, and 500 third prize winners will receive an Ertl Collectibles NBA die cast car.
List of unopened sports card boxes on eBay now