How powerful is the sports card and memorabilia auction catalog? A really good one? It may have replaced the Sports Illustrated swimsuit issue as the source for innocent male fantasies.
They show up–generally free–at your doorstep full of tantalizing stuff. Open them up and prepare to drool. The skyrocketing prices for quality vintage cards and memorabilia and the hunt by the auction houses to find better stuff and bigger collections has brought an amazing array of pristine cards to market on a regular basis. You can literally spend hours going through the larger ones if you read the lengthy prose. Then, unless your annual income rests on the upside of six figures, reality sets in. You can look, but probably will never touch the really good stuff. Never have the haves and have nots been so quickly separated.
I’m stunned at the number of high grade cards from a half-century ago displayed in the catalogs that remain as fresh as the day they were packaged. Skeptics will say that a good sized portion of today’s highest quality vintage cards have been restored because of the astronomical prices being paid. Yet with with the unveiling of the Lionel Carter collection, we see that it is possible for a person to have kept a group of old cardboard in mint condition–even without today’s plastic enclosures. There is still stuff out there–in and out of the collecting mainstream. It’s a shame at age 89, Carter is selling because of security concerns. We think, though, he’ll be happy to see his cards make so many others happy–at least those who can afford them.
The story of the Lou Gehrig autographed baseball in the Memory Lane auction is also proof that desirable items are still hidden in the homes of those who got them many years ago or those who inherited them. It’s a great story. We were also contacted this week by someone with two faded, but genuine 1930s New York Yankees autographed balls (Babe included).
If you’re a sports card and memorabilia shop owner or dealer, you might want to get in on the ground floor of our new Dealer Directory. For a very reasonable fee, we’ll list your store, contact information and a link to either your website or eBay listings. For a little more, you can post a buy ad or other message in your listing—-even put your eBay listings up LIVE on our pages. It’s cheap advertising to an audience that numbers in the thousands each week.
And if you’re looking for ways to promote your product by trying to obtain media coverage for your business or service, let us put our years of media experience to work for you. Drop us a note ([email protected]) and we’ll provide details.