Scoffing at the Great Depression that held the nation in its merciless grip, the Goudey Gum company produced the first great trading card issue of the long-standing Bubble Gum Era in 1933, a set that holds sway as one of the hobby’s “Big Three.”
Heritage Auctions is offering one of the finest assemblies of that 240-card masterpiece in an auction that is now underway.
Rated #3 on PSA’s Set Registry, the set is being broken up into individual lots. It’s expected the cards will sell for a combined total of over $1 million.
The set includes all four Babe Ruth cards graded PSA 8. Those alone are expected to fetch over $400,000.
“Our consignor cut no corners in piecing together this set,” said Chris Ivy, director of Sports Auctions at Heritage. “The 8.672 set rating is a staggeringly high figure for this issue. And even the ultra-rare Napoleon Lajoie card is present.”
The Lajoie is graded 6. The #160 Lou Gehrig is one of two 8.5s in existence (only two grade higher) while the second Gehrig, #92, is graded PSA 8.
This auction is now open for bidding and will close via Extended Bidding format at 10 p.m. on Thursday, September 21.