As sports card prices rise, so do the number of opportunities to buy and sell online. Heritage Auctions announced a new monthly online auction platform Wednesday.
The first “Monthly Showcase Auction” launches March 4 and goes into extended bidding March 18. No printed catalogs will be produced.
Robert Edward Auctions and Goldin Auctions have already announced plans for more frequent online auctions as the demand for services continues to grow.
“Quite simply, we have listened to our clientele, who have been asking for expedited auctions,” says Heritage’s Chris Ivy, Director of Sports Auctions. “This new format is going to appeal to a large audience looking to decrease the time from delivery of their consignments to the receipt of their settlement checks.”
Suitable material for consignment to the Monthly Showcase Sports Auction will include graded trading cards, autographed material already authenticated by such services as PSA/DNA, Beckett, Upper Deck and Steiner, and game-used material already authenticated by the likes of PSA/DNA, MEARS and MeiGray. Consignors of certain types of memorabilia not requiring third-party authentication, such as championship rings or World Series programs and press pins, may also be eligible.
Similar to Heritage Sports Collectibles’ standard catalog auctions, all lots will open at 25% of the low estimate and will close in 30-minute Extended Bidding format. Auctions will open on the first Thursday of every month and will run for two weeks.
Despite the monthly format, Heritage says it will provide promotional support in the form of email, featured placement on the Heritage Auctions website and highlight mailers.
The company is currently conducting its first ever Modern Trading Card Auction and its Platinum Night sale, featuring higher end cards and memorabilia.
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