Next time you fill ‘er up, you can fulfill your card fix.
Gulf Oil L.P has partnered with Sportsline Distributors Inc. to offer licensed sports collectibles in its retail locations.
The program includes trading cards and other collectibles licensed and approved by the National Football League and Major League Baseball. The deal should provide added exposure for card companies seeking new outlets that can spur much-needed sales growth.
"Our extensive and unique selection of merchandise is proven to help drive customer traffic, and we look forward to working with Gulf to help its retailers expand their businesses," said Marty Faierstain, president of Sportsline, a Buffalo Grove, Illinois distributor.
Gulf believes its clientele will be attracted to sports cards, souvenirs and other memorabilia while purchasing fuel and other items.
"Our customers are among the most avid sports fans around. We believe these products will be received by the driving public and provide another reason for them to see the Gulf brand as something very special. We expect our dealers to enjoy the new traffic that comes from the offering too," said Ron Sabia, president and chief operating officer for Framingham, Mass.-based Gulf Oil, which distributes motor fuels through a network of more than 2,400 Gulf-branded gasoline retail centers.