Hobby shops that have survived have figured out what one New Hampshire owner did 13 years ago. Diversification works.
Baseball card collectors and dealers are a proud bunch.
There was a time when even a suggestion they cater to those who prefer cards that have nothing to do with sports would be met with disdain. Yet when the number of hobby shops dwindled during the 1990s, those who swallowed some of that pride and listened to all of their customers at least had a fighting chance.
One New Hampshire businessman turned one little baseball card shop into two thanks to a visit by one young customer.
And yes, there are new shops opening. The success of the Indianapolis Colts helped Rob Hoffman bring a new one to Lafayette, Indiana.