• Home
  • About Us
    • Contact Us
    • Get Sports Collectors Daily via EMail
    • Advertise with SC Daily
    • Write for Sports Collectors Daily
    • Write About Your Sports Collection
    • Where Can I Sell My Baseball Cards?
  • Hot on Ebay
    • Most Watched Baseball Cards
      • Bowman Chrome Cards
      • Mike Trout Cards
      • Fernando Tatis Jr. Rookie Cards
      • Babe Ruth Cards
      • Hank Aaron Cards
      • Jackie Robinson Cards:
      • Mickey Mantle Cards
      • Willie Mays Cards
      • Vintage Baseball Card Sets
      • T206 Cards
      • Hottest Baseball Hobby Boxes
    • Most Watched Basketball
      • Top 100 Most Watched Basketball Rookie Cards
      • 100 Hottest 2020-21 NBA Rookie Cards
      • 100 Hottest 2019-20 NBA Rookie Cards
        • Zion Williamson Rookie Cards
        • Ja Morant Rookie Cards
      • Prizm Basketball Cards
      • Luka Doncic Rookie Cards
      • LeBron James Rookie Cards
      • Michael Jordan Cards
      • Kobe Bryant Cards
      • NBA Top Shot
      • Panini National Treasures
    • Most Watched Football Cards
      • Most Watched NFL Rookie Cards
      • 2020 NFL Rookie Cards
      • Tom Brady Cards
      • Patrick Mahomes Rookie Cards
    • Most Watched Hockey Cards
      • Top 100 Most Watched Hockey Rookie Cards
      • Most Watched 2020-21 Rookie Cards
      • Most Watched 2019-20 Rookie Cards
      • Connor McDavid Cards
      • Wayne Gretzky Cards
      • Bobby Orr Cards
    • Most Watched Soccer Cards
    • Most Watched UFC Cards
    • Most Watched Golf Cards
    • Most Watched Graded Rookies
    • Most Watched PSA 10 Cards
    • Most Watched 1 of 1 Cards
    • Most Watched Memorabilia
    • Most Watched Racing Cards
    • Most Watched Autographs
  • Ending Soon on Ebay
    • Baseball Cards
    • Basketball Cards
    • Football Cards
    • Hockey Cards
    • Soccer Cards
    • Golf Cards
    • Vintage Sports Memorabilia

Sports Collectors Daily

Sports collecting news - Sports cards and sports memorabilia industry news.

Our articles may contain affiliate links. If you click one and make a purchase, we may receive a commission.  It helps keep us afloat!

  • Sports Memorabilia News
  • Sports Card News
    • Modern Sports Card News
      • New Sports Card Release Calendar
      • Shop Talk
    • Vintage Sports Card News
      • Affordable Vintage Cards, Collectibles
      • Old Baseball Card Sets
      • Old Basketball Card Sets
      • Old Football Card Sets
      • Old Hockey Card Sets
      • Vintage Pack Facts
  • Business/Industry News
    • Sports Memorabilia Business News
    • Sports Memorabilia Industry News
    • Hobby Shops Selling, Breaking Online During COVID-19
  • Around The Hobby
    • Editor’s Blog
    • David Cycleback’s Identification and Authentication Advice
  • Popular Stories
  • Sell Your Cards
You are here: Home / Sports Card News / Vintage Sports Card News / Fresh Find of Ultra-Rare 1954 Mascot Dog Food Cards Heading to Auction

Fresh Find of Ultra-Rare 1954 Mascot Dog Food Cards Heading to Auction

November 10, 2020 By Rich Mueller

A recent find of 1954 Mascot Dog Food cards of Mickey Mantle and Yogi Berra sent shockwaves throughout the hobby; the first and only known specimens from the mysterious regional issue to have sold at auction.  Both cards received minimal 1.5 grades from Beckett and were sold with the Mantle fetching nearly $25,000. Now, Mile High Card Company has unveiled another new discovery—this time a near-complete high grade set that also includes the membership card and an 8 x 10 photo premium that were only available through a mail-in offer.

Consigned together, they appear to have been virtually untouched over the last 66 years.  The group includes a Mantle card that’s now graded by PSA as a 5 (EX) and several others rated in the 5-6 range.  The cards had been in the same family since they were issued some 66 years ago and had remained in the original envelope in which they were originally sent.

The collection includes ten cards in all, with Bucky Harris the only missing subject. The oversized premium of Robin Roberts was also part of the find, which has answered some questions as to who is in the Mascot Dog Food lineup but posing others as to why. The inclusion of stars like Mantle (PSA 5), Berra (PSA 6.5), Hodges (PSA 5.5), and Mathews (PSA Authentic) are understandable.  Cards of Al Rosen (PSA 5.5), Eddie Lopat (PSA 6), Roberts (PSA 5.5), Monte Irvin (PSA 4) and don Newcombe (PSA 5.5) make sense given the set’s roots in the northeastern United States, but the final card, “Specs” Toporcer (PSA 5), a St. Louis Cardinals infielder who retired in 1928, is more of a mystery. It is thought that they all may have had the same agent, who had input in the production of the series, but that isn’t confirmed.

It’s also now known from the information on the back of the cards that the set was originally a group of eight, then revised to 11 with the addition of Mantle, Newcombe, and Hodges at some point after.

Also of interest is the Mathews card, graded Authentic due to its slightly smaller size and nameplate at the top rather than the bottom.

This discovery should be of significant interest to type collectors and especially Mickey Mantle aficionados who will have another crack at acquiring a card that’s even more scarce than his enigmatic 1961 Topps Dice Game card.

There is another complete set and an additional card of Roberts known to exist but those have yet to reach the market.

The cards in the near set will be sold individually in Mile High’s upcoming catalog auction which runs from November 23-December 10.  Details are available on the company’s website.  

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • Facebook Messenger

Related Stories:

Found at Flea Market, Rare Mascot Dog Food Mantle, Berra Bring $28,000 1966 and 1967 Pro’s Pizza Cards Are Rare, Unique 1963 JELL-O Cards Mixed Dessert With Baseball Newly Found Obscure Mantle, Berra Cards Hit Auction for 1st Time 1959-1961 Morrell Meats Dodgers Were Big League Called for Clipping: 1956 Shredded Wheat Football Set Offered Prizes for a Slice of the Card Hot Dog Heaven: 1953 Glendale Tigers a Tough Regional 1950 Drake’s TV Cards a Precursor to 1955 Bowman Issue 1978 Holsum-Gardner Football Set a Regional Rarity Stapled, Stamped and Punched: 1960 Lake to Lake Braves Were Designed to be Traded
Rich Mueller

About Rich Mueller

Rich is the editor and founder of Sports Collectors Daily. A broadcaster and writer for more than 30 years and a collector for even longer than that, he's usually typing something somewhere. Type him back at [email protected]

Filed Under: Popular Stories, Vintage Sports Card News Tagged With: food issue sets, food issues, Mascot Dog Food cards, Mile High Card Company December 2020

Our articles may contain affiliate links. When you click one and make a purchase, we receive a commission.  The revenue is what helps keep SC Daily afloat!

  • Football
  • Basketball
  • Baseball
  • Hockey

High End Cards and Memorabilia

  • BBCE Authenticated Boxes, Packs
  • Graded Rookie Cards
  • Authenticated Photos
  • Graded Tickets & Stubs

Bargain Corner

  • Michael Jordan cards $5 and less
  • Kobe Bryant cards $5 and less
  • Mickey Mantle Cards Under $150
  • Graded T206 Cards Under $150
  • Pre-1980 Graded Baseball Cards $10 and Less
  • Pre-1985 Graded Football Cards $5 and Less
  • Vintage Graded Basketball Cards $10 and less
  • Vintage Graded Hockey Cards $10 and Less
  • Complete Sets Under $10
  • Baseball Hall of Famers for $5 or Less
  • Football Hall of Famers for $5 or Less
  • Hobby Boxes Under $30
  • Pre-1986 Rookie Cards Under $1

RSS Auction Report

  • 2021 Auction Schedule
  • RR Auction Presents Space and Aviation Auction Ending April 22, 2021
  • Steve Novella Offers 100+ PSA Graded Baseball and Basketball Card Auctions Ending April 20, 2021


Categories

  • Around the Hobby
  • Business/Industry News
    • Sports Memorabilia Business News
    • Sports Memorabilia Industry News
  • David Cycleback's Identification and Authentication Advice
  • Editor's Blog
  • Hobby Shop Talk
  • National Sports Collectors Convention
  • Popular Stories
  • Rich Klein's Ramblings
  • Sports Card News
    • Modern Sports Card News
      • New Sports Card Release Calendar
    • Vintage Sports Card News
      • Old Baseball Card Sets
      • Old Basketball Card Sets
      • Old Football Card Sets
      • Old Hockey Card Sets
      • Vintage Pack Facts
  • Sports Memorabilia News

Sponsor Links

  • Sports Card Forum
  • Buying Vintage Sports Cards
  • Game Used Jerseys
  • 1952 Topps Baseball
  • Championship Rings For Sale
  • Vintage Basketball Cards
  • NBA Signed Items
  • Signed Sports Memorabilia
  • UFC Memorabilia
  • Autographed Baseballs
  • NASCAR Autographs
  • Vintage Graded Baseball Cards
  • Player Pictures
  • Vintage Football Cards
  • Sports Card Boxes
  • Sports Collectors Store

Pages

  • 10 Hottest Kareem Hunt Rookie Cards
  • 100 Hottest 2019-20 NBA Rookie Cards
  • 100 Hottest UFC Trading Cards
  • 100 Most Watched Graded Rookie Cards for Sale on eBay
  • 100 Most Watched Tom Brady Card Auctions on eBay
  • 20 Hottest Barry Sanders Football Cards
  • 2016 Cubs Replica Championship Rings Don’t Cost a Fortune
  • 2017 Topps Definitive Collection Box Breaks, Most Watched
  • 2019 Toronto Raptors NBA Championship Memorabilia Guide
  • 2019 US Women’s World Cup Apparel, Merchandise, Memorabilia Guide
  • 50 Hottest Baseball Hobby Boxes at Auction on eBay
  • 50 Most Watched Golf Trading Cards on eBay
  • 50 Most Watched Kevin Durant Auctions on eBay
  • 50 Most Watched Wrestling Trading Cards on eBay
  • 75 Most Watched Bowman Chrome Cards
  • 8 Types of Kobe Bryant Collectibles to Remember Him By
  • Aaron Judge Game Used Memorabilia Inventory Growing
  • About Us/Contact/Advertise
    • Advertise with SC Daily
    • Contact Us
    • Get Sports Collectors Daily via EMail
  • Affordable Vintage Sports Cards and Collectibles
  • Barnebys Sports Memorabilia Auctions
  • Baseball Card Auctions on eBay Ending Soon
  • Basketball Card Auctions on eBay Ending Soon
  • Best Derek Jeter Baseball Cards on eBay
  • Best Display Cabinets for Sports Memorabilia
  • Best Joey Votto Rookie Cards
  • Best Pascal Siakam Rookie Cards
  • Chiefs Super Bowl Champs Memorabilia Hits the Market
  • Current Most Watched Baseball Cards on eBay
  • Dale Murphy Rookie Card Remains Popular, Affordable
  • Eagles Super Bowl Champions Memorabilia Guide
  • Fanatics Under Wraps 2017 Next Level Edition Autographed Baseballs
  • Football Card Auctions on eBay Ending Soon
  • Frank Gore Rookie Cards Get No Respect
  • Gardner Minshew Rookie Cards Heat Up as Fun-Loving Rookie Shows His Ability
  • Great Gifts for Cubs Fans
  • Guide to 2018-19 Clemson Tigers National Championship Memorabilia
  • Guide to Houston Astros Championship Memorabilia
  • Guide to LSU National Championship Merchandise, Memorabilia
  • Guide to Nationals World Series Champs Memorabilia, Merchandise
  • Guide to St. Louis Blues Stanley Cup Champions Merchandise, Memorabilia
  • Guide to Vegas Golden Knights Stanley Cup Memorabilia
  • Hank Aaron Cards on eBay
  • Henrik Lundqvist Rookie Cards a Strong Long-Term Play
  • Hockey Card Auctions Ending Soon on eBay
  • Hottest 2019 Baseball Rookie Cards
  • Hottest 2019 NFL Rookie Cards on eBay
  • Hottest Chicago Bulls Memorabilia Auctions on eBay
  • Hottest Devin Booker Rookie Cards as Suns Star Piles Up Points
  • Hottest Kyle Lewis Rookie Cards on eBay
  • Hottest Lonzo Ball Rookie Cards on eBay
  • Hottest Panini National Treasures Cards on eBay
  • Hottest Panini World Cup Stickers on eBay
  • Hottest Pokémon Card Auctions on eBay
  • Hottest PSA 10 Cards for Sale on eBay
  • Hottest Topps Living Set Auctions on eBay
  • Hottest Topps NOW Cards on eBay
  • Hottest Xander Bogaerts Rookie Cards
  • LeBron James Lakers Jerseys Already Available
  • Links
  • Mickey Mantle Cards on eBay
  • Most Popular Bobbleheads on eBay
  • Most Popular Mark McGwire Rookie Card Auctions on eBay
  • Most Watched 1/1 Cards on eBay
  • Most Watched Basketball Cards on eBay
  • Most Watched Complete Baseball Card Sets at Auction on eBay
  • Most Watched Football Cards on eBay
  • Most Watched Football Rookie Card Auctions
  • Most Watched Goudey Baseball Cards on eBay
  • Most Watched Hockey Cards on eBay
  • Most Watched Kobe Bryant Basketball Card Auctions on eBay
  • Most Watched Racing Cards on eBay
  • Most Watched Soccer Cards for Sale on eBay
  • Most Watched Sports Autographs on eBay
  • Most Watched Sports Jerseys on eBay
  • Most Watched Topps Project 2020 Auctions on eBay
  • Most Watched Unopened Sports Card Boxes, Packs on eBay
  • Most Watched Vintage Sports Memorabilia on eBay
  • Nick Bosa Rookie Cards Getting Collectors’ Attention
  • Patriots Super Bowl 51 Champions Merchandise
  • Ryne Sandberg Rookie Cards, Minor League Issues Still Collector Favorites
  • Selling Sports Cards on eBay for Cash
  • Soccer Card Auctions Ending Soon on eBay
  • Sports Card Bargain Bin
  • Sports Memorabilia Auctions Ending Soon on eBay
  • Terms and Conditions
  • Test
  • The 2013 Bowman Chrome Draft Kris Bryant Auto Saga: A Timeline
  • Tony Gwynn Rookie Cards Recall “The Best Hitter Since Ted”
  • Top 100 Most Watched Baseball Rookie Cards on eBay
  • Top 100 Most Watched Basketball Rookie Cards for Sale on eBay
  • Top 100 Most Watched Hockey Rookie Card Auctions
  • Top Authenticated Vintage Unopened Sports Card Boxes, Packs on eBay
  • Top Selling Patriots Super Bowl Championship Items
  • Upper Deck Authenticated Autographs Remain Popular, Accessible
  • Vintage Sports Memorabilia on eBay Ending Soon
  • Wade Boggs Rookie Cards Still a Collector Favorite
  • Wayne Gretzky Cards
  • What’s Hot on eBay
  • What’s It Worth
  • Where Can I Sell My Baseball Cards?
  • Where to Buy the Anthony Fauci Topps Baseball Card
  • Write About Your Sports Collection
  • Write for Sports Collectors Daily

Copyright © 2021 SportsCollectorsDaily.com | Genesis Web Design by Wickam Group